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Vertical Markets

Our collection of information on various vertical markets including sales approaches, market needs, concerns and current trends – arm yourself with knowledge before you make the sales call. To read an article, click on “Read Now.”

Vertical Market Brief: Retail Rings Up Receipts Read Now

The $4 trillion retail market is a major power source of the U.S. economy and a big consumer of printed marketing communications. Retailers, brick-and-mortar and online, invest heavily in digitally-printed marketing materials. Point of purchase displays, signs, banners, shelf talkers, direct mail, coupons, post cards, print ads, merchandise tags, and product packages all help seal the deal through attracting attention to an offer and prompting purchases. In this white paper you learn key trends and business structures within the retail market that can help drive sales.