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Case Studies

Gain insights from others that were able to identify opportunities and overcome challenges to achieve growth. To read a case study, click on “Read Now.”


AlphaGraphics Customer Appreciation Campaign Identifies New Marketing Opportunities Read Now

AlphaGraphics in the Cultural District wanted to enhance their customer database by learning more about customer needs. They believed this would enable them to offer better and more relevant products and services, leading to increased business from existing customers. The goals for the campaign were:  15% response rate  Identify 25 new marketing services prospects  This case study highlights the steps taken to achieve the goals set forth by the printing franchise.  

Clarion Hotel eMenu and Print Management Portal Read Now

Choice Hotels International is one of the largest and most successful lodging companies in the world. They wanted to give the franchisees of one of their brands, Clarion Hotels, a marketing support tool to make them more competitive in the marketplace. A solution was needed that would:  Allow over 200 Clarion Hotel properties to create customized wedding and catering menus for their locations  Deliver the menus in two possible formats: as a high-end printed brochure and as an interactive Flash-based eMenu to be hosted on the franchisee website  Retain corporate control of the brand image  This case studies details the steps taken to achieve these goals.