Our continually updated library is packed with industry resources, whitepapers, business development tools, marketing assets and more.

Home / Resource Annex / Business Tips

Business Tips


Considering wide format as an area of growth?

An extensive wide format product line can enable sign, graphics, and visual communications companies - including printers - to capitalize on new and emerging market segments. Learn more in the article Trends and Opportunities in the Sign, Graphics, and Visual Communications Market.

43% of small and mid-sized businesses communication spending is devoted to print.

SMBs use print to reach customers, build loyalty, market services, and grow their sales. Discover ways to target this market and understand what they look for in a print provider while reading The SMB Market Opportunity.

Do you own a RICOH 5th Color Printer?

Maximize your 5th color machine with our 5th Color Experience section offering valuable sales tools, production guides, print-ready sample files, video tutorials and more.

53% of customer loyalty is attributed to the customer buying experience.

Sales reps who can build loyalty and strengthen their relationships with customers and prospects are more likely to succeed in today's market. Learn the three ways your sales reps can strengthen customer loyalty in Building Sales Relationships.

PSPs who invest wisely will drive sales growth and stay ahead of the competition.

InfoTrends offer insights on the pivotal marketing and technology trends and their potential effects in the year ahead. Discover all of the predictions and expectations to come in the Road Map 2018: Successful Firms Innovate and Execute!

Have you discovered the variety of wide format market opportunities?

One key finding from InfoTrends research is that wide format print is a growth market. Learn key opportunity takeaways your organization can do to grow wide format business in Capturing Big Opportunity in Wide Format Market.

Is your print shop effectively using LinkedIn?

LinkedIn is one of the easiest and most effective ways to promote your brand to generate new business. Discover how your business can tap into LinkedIn's value while reading the article Using LinkedIn to Promote Your Business.

Print providers with a defined sales process are 33% more likely to post sales gains.

Developing and implementing a business plan is critical to the success of your company, learn how to create yours in Implementing a Sales Plan: A 7-Step Process.

Training your sales staff to fit your organization needs.

Finding the sales training program that best fits your organization budget, team size, focus and needs isn't always easy. Learn the key steps to follow in this InfoTrends article Training Your Sales Team to Deliver Results.

Are you leveraging your wide format capabilities effectively?

Success factors for selling wide format printing are identifying customer markets, understanding the best value proposition, and having the right sales process. Learn how to master these in this article Selling Wide Format.