Our continually updated library is packed with industry resources, whitepapers, business development tools, marketing assets and more.
47% of print buyers believe their brochures could benefit from spot or flood coating.Only a small percentage of today's production digital printing jobs are produced using specialty effects to enhance their visual appeal. Discover the benefits and competitive advantage you'd gain from offering 5th color in Beyond CMYK: Making A Lasting Impression.
Does your print provider understand the importance of value-added services?Top-performing PSPs have discovered that print-related and non-print related value-added services can be a primary driver for growth. Discover the range of additional services growing print providers offer to differentiate from competitors in Best Practices of Savvy Print Service Providers: Focusing on Value-add.
Savvy print service providers understand the importance of having a marketing activity plan in place.Developing an effective marketing activity plan starts with a self-assessment that enables a print provider to identify its own strengths and weaknesses. Learn how to start developing your marketing plan in Best Practices of Savvy Print Service Providers: Maximizing Effective Marketing.
Is your business creating growth checklists to complete goals and meet objectives?Creating a business growth checklist can help simplify a seemingly overwhelming process by breaking down the must-dos for organizing and achieving business goals. Read Your Checklist for Business Growth to learn what should be included, the importance of your checklist, and how to successfully implement your strategy.
Does your PSP understand the capabilities of the latest high-speed inkjet printing devices?Production inkjet solutions provide cost-effective options for transactional, direct mail, marketing, and commercial applications. Learn the range of benefits and competitive selling points your PSP can be taking advantage of in the InfoTrends article Production Inkjet: The Time is Now!
64% of PSPs indicated digital printing as the top technology for future growth.Discover the latest trends in the printing industry from packaging to wide-format. Read the InfoTrends article Print Trends Outlook 2019: The Changing Print Market PSPs Should Know About and learn how your business can take full advantage of these opportunities.
Are your sales reps update on the latest trends?The most successful PSPs take a focused market approach, have strong business acumen, and understand the challenges of their end customers. Learn the trends your sales team need to know in Top Sales Trends for 2019.
Discover the top trends for 2019!From attracting and retaining top talent to preparing for automation and operational excellence, as well as effective marketing activities, growth and refinement should be everyone’s goals. InfoTrends outlines the trends of the year in the Road Map 2019: Business Development Strategies article.
Looking to get the edge in selling to marketing, design, and advertising agencies?In order for your business to successfully target and acquire agencies as clients, you need to understand what their needs are and how to build a relationship that adds value. Learn the opportunities and advantages of working with agencies and how best to pursue a partnership with them in Tips for Selling into Agencies.
Is your print service provider creating on-demand books?Technology advancements over the past years have lead to on-demand book printing growth. Discover how the production environment for on-demand book printing has evolved and tips for responding to these changes for future business success in The Evolution of On Demand Book Printing.