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Marketing & Sales

Browse our articles on Marketing and Sales strategies to help you promote your business.  Topics include tips on using social media to trade show marketing.   To read an article, click on “Read Now.”


Selling Print on Value, Not Price Read Now

Keeping current on the available capabilities is a best practice for sales teams, but it is even more important to understand how your capabilities and solutions solve problems and add value. It’s easy to become complacent in conversations and focus only on the product and its price, but learning everything you can about your customers’ needs and the industries they serve will add depth and value to your sales conversations and proposals.

Empowered Wide-format Sales: Top Selling Tips for Wide-format Print Read Now

Every business has a sales process and a current set of expectations. It might be well-established and well-documented, but it might also be more loosely managed. In most cases, there is room for improvement and an ability to fine-tune the process to create new opportunities. The wide-format printing industry represents a great variety of possibilities, from pull-ups and window clings to large-format signs and banners. Hardware technologies have also evolved, and today’s wide-format devices can now print on all kinds of lightweight and heavyweight media. This article outlines if your sales team is up-to-date on the latest trends and offerings of wide-format printing.

Tips for Winning Print Samples Read Now

Although images and print samples are a great way for print service providers to demonstrate the technical capabilities of their presses, they don’t tell a story that will intrigue a content creator or brand owner. Today’s content creators and brand owners already expect their partners to be able to produce brilliant prints. What they are really seeking is a partner who can bring them ideas, and becoming that source of ideas starts with building the very best portfolio of print samples. This document explores some of the ways that print providers can differentiate themselves with their print samples.

Developing The Right Cadence: Tips for Sales Success Read Now

As 2018 draws to a close, you’re likely doing one of two things—focusing on meeting/exceeding your sales goals for the year or reflecting on why your goal has proven to be unreachable. For many firms, it isn’t the revenue growth goal that is unrealistic but that the process used to achieve the goal fails to deliver the desired results. This article explores how examining your prospecting practices, developing a process that will deliver consistent results, and building a strong pipeline of opportunities can help you to exceed your business goals in 2019.

Building Your Bottom Line: Successful Selling Strategies Read Now

Today’s buyers have all kinds of information at their fingertips, but this does not mean that sales strategies are no longer important. In fact, today’s sales reps are under increased pressure to add value throughout the sales process due to the abundance of information online. This document is the third in a three-part series called Building Your Bottom Line, and it is designed to help print service providers understand how they can successfully sell digital printing in today’s multi-channel world.

Training Your Sales Team to Deliver Results Read Now

One of the best ways to improve sales results is through a strategic, structured training program. Finding the sales training program that best fits your budget, team size, focus, and needs isn’t always easy. This document highlights five key considerations to ensure that your organization maximizes its investment in sales training.

Building Your Bottom Line: Print Growth Opportunities Read Now

The methods that organizations use to communicate with customers and prospects have evolved over the past decade. As result, print providers looking to grow their businesses must carefully examine opportunities, review options, and implement strategies that focus resources and achieve growth. This document is the first in a three-part series designed to help print service providers identify the best growth areas and build a path to profitability.

Using LinkedIn to Promote Your Business Read Now

Many firms overlook the use of a LinkedIn Company Page as way to market their businesses and stand out from the competition. A LinkedIn Company Page is a great way for a print provider to tell their company’s story, share how they make a difference in their clients’ communication needs, and describe the value they deliver. This article reviews how print service providers of all sizes can tap into LinkedIn’s value and become thought leaders.

The SMB Market Opportunity Read Now

Small and medium-sized businesses (SMBs) account for the majority of U.S. firms and offers a great deal of opportunity for print service providers. This document highlights key communication trends and opportunities in the SMB market, as identified in Keypoint Intelligence – InfoTrends’ recent research study In Search of Business Opportunities: Finding the Right Prospects.