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Industry Trends

Browse our articles on the latest Industry Trends affecting digital printing, operations and workflow.  To read an article, click on “Read Now.”


The Evolution of Inkjet for Production Printing Read Now

Inkjet technology represents a paradox of sorts—It is the new kid on the block as well as a mature market that has existed for decades. This has to do with how inkjet has evolved within the print production market over the past 20 years. This document provides insights about inkjet production printing technology advancements and future trends to watch in the inkjet printing market.

Understanding Data Responsibility: The Growing Importance of Cybersecurity Read Now

This document is the second in a series of three that InfoTrends is writing on the importance of data responsibility. In this volume, we examine cybersecurity – identifying which companies are at the most risk, as well as the initiatives they can implement for better protection. We also break down several of the more common forms of cyberattacks so that executives may be more informed of the dangers facing their customers.

Understanding Data Responsibility: The Evolution of Consumer Privacy Laws Read Now

This document is the second in a series of three that InfoTrends is writing on the importance of data responsibility. In this volume, we examine cybersecurity – identifying which companies are at the most risk, as well as the initiatives they can implement for better protection. We also break down several of the more common forms of cyberattacks so that executives may be more informed of the dangers facing their customers.

Leverage Video to Sell Print! Read Now

Personalized video is a relatively new form of marketing that stresses customization and engagement. Since personalized video is so new, its process is still being refined. In this analysis, Keypoint Intelligence – InfoTrends (InfoTrends) outlines why personalized video is effective, how companies can avoid potential pitfalls with the technology, and where the future of this marketing medium is expected to go.

What is Nintendo Labo? Read Now

Nintendo recently released a new product called Labo, a video game that uses cardboard for peripheral construction and gameplay elements. Nintendo Labo highlights the sustainability of cardboard, as well as potential new marketing tool available to packaging vendors and manufacturers.

Inkjet Applications Matter! Read Now

Innovations have given inkjet the advantages of digital printing while preserving its affordable price point and personalized application appeal. In this whitepaper, find out how inkjet can be used to supplement or replace many digital printing applications.

Embracing Digital Wide Format Printing Read Now

As with nearly every other industry, wide format printing has been—and will continue to be—strongly transformed by the digital revolution. These advancements enable printers to leverage the wide format segment to diversify their service offerings, improve the customer experience, and increase their revenue streams. In this analysis, Keypoint Intelligence – InfoTrends examines how today’s printers can capitalize on wide format innovations, Properly incorporating a wide format product line allows sign, graphics, and visual communication companies to expand their offerings and better meet emerging market demands.

Marketing Across Generations: A Guide for PSPs Read Now

Although every individual is unique, people are shaped by the historic events, societal conditions, and technological innovations that they have experienced throughout their lives. Businesses that better understand these forces and how they have contributed to the psychological and sociological development of American generations will be the best equipped to craft communications that resonate with their recipients. This analysis examines the four major generations encompassing most consumers in the US today. It explores why these generations matter to marketers, what matters to them, and how print service providers can help their clients more effectively communicate with consumers of all ages.

Transactional Communications Across Generations Read Now

Earlier this year, Keypoint Intelligence – InfoTrends (InfoTrends) released its Annual State of Transactional Communications: Consumer Survey. The research provided an in-depth look into consumers’ expectations and preferences when it comes to transactional business-to-consumer (B2C) communications. This document provides an overview of that research with a focus on key data points from specific age groups to highlight the role that age can play in consumers’ preferences for various communications.

Building Your Bottom Line: Promoting Digital Printing Read Now

Promotion is the key tool for building digital printing sales. When done correctly, promotional efforts can catapult sales and increase customer loyalty. Promotion is the conduit for creating awareness and communicating the value that a product or service delivers to the market. This document is the second in a three-part series designed to help print service providers identify the best growth areas and build a path to profitability.