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In a very competitive and challenging marketplace, print service providers must constantly evolve to meet the needs of their customers. This isn’t a matter of being all things to all people—focus is required. Understanding the things that make market leaders successful can help improve your focus. To that end, recent research from Keypoint Intelligence – InfoTrends (InfoTrends) provides an insightful look into what organizations (including commercial printers and in-plants) are doing to achieve success. This analysis, the third in a three-part series on best practices of leading PSPs, discusses the importance of service expansion. It highlights the implications of InfoTrends’ research with an eye towards helping you apply this to your own business, providing recommendations on which services to expand into.
Recent research from Keypoint Intelligence – InfoTrends confirms that thriving print service providers behave in markedly different ways than their struggling counterparts do. One clear distinction is that leading PSPs place a much stronger emphasis on value-added services. Organizations that are not focusing on value-added services are finding it difficult to grow their revenues and align their value to their clients’ business needs. This document, the first in a three-part series on best practices of leading PSPs, discusses the importance of highlighting the benefits that customers and prospects can enjoy from value-added services.
Digital printing of packaging has gained momentum over the past few years as new technologies and product offerings enter the market. In this document, we will examine three of the hottest packaging categories in the digital printing market: labels, folding cartons, and corrugated packaging. The same values that have made digital printing technology so relevant for document and signage production are equally important for all types of packaging. Quick turnarounds and short runs are of course major benefits, but the ability to segment, version, and personalize has become particularly important. The challenge lies not only in meeting the quality and substrate requirements, but in understanding the needs of brand owners and other stakeholders in this rapidly accelerating market.
Many print service providers (PSPs) are overwhelmed by the notion of creating a business plan or marketing strategy, but the process doesn’t need to be complex. Developing a well-defined strategy for success starts with asking a few basic questions about your business and implementing a road map for growth. Creating a business growth checklist can help simplify a seemingly overwhelming process by breaking down the must-dos for organizing and achieving business goals. This document discusses the importance of creating a business growth checklist, highlights what should be on that list, and offers tips for successfully implementing them into your business so you can achieve profitability and growth.
Generational targeting in direct mail can be instrumental in increasing your response rates. As brains age they change, and the way we need to target people also changes. Because the majority of the buying public falls into three generations now, we will focus on Boomers, Gen X and Millennials.
Choosing the paper that works best for you involves navigating a series of decisions, but the starting point is defining the various paper options available for inkjet print production today.
Over the past two decades, the technology has evolved from low resolution suitable for overprinting to a standalone printing technology capable of high resolution, high speed, vibrant color, support for a wide range of substrates, and cost models suitable for most types of printing. To understand if high-speed inkjet printing can provide operational efficiency and enhanced product differentiation that can grow a business’ bottom line, due diligence is required at every vector.
Finding the right mix of best practices to increase sales staff performance is a key challenge for many print service providers (PSPs). Although most firms are focused on improving profitability through manufacturing efficiencies, establishing the right processes to increase sales growth may often go unaddressed. Based on its ongoing research and industry analysis, Keypoint Intelligence – InfoTrends has identified 5 sales trends that are expected to have an impact on the market in the coming year. This document outlines the top 5 sales trends for 2019 and explores how PSPs can leverage these trends to position themselves for future success.
On demand printing workflows are broadly accepted by publishers around the world for many types of publications—not just books! Publishers have made extensive efforts to archive and control their electronic assets. On demand book printing has recently seen more rapid progress due to the introduction of high-speed roll-fed production color inkjet printing systems, inventory & order management, workflow, front ends, and finishing systems. This document discusses the changing production environment for on demand book printing today and offers tips for responding to the changes that will occur in the future.