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Generational targeting in direct mail can be instrumental in increasing your response rates. As brains age they change, and the way we need to target people also changes. Because the majority of the buying public falls into three generations now, we will focus on Boomers, Gen X and Millennials.
Choosing the paper that works best for you involves navigating a series of decisions, but the starting point is defining the various paper options available for inkjet print production today.
Over the past two decades, the technology has evolved from low resolution suitable for overprinting to a standalone printing technology capable of high resolution, high speed, vibrant color, support for a wide range of substrates, and cost models suitable for most types of printing. To understand if high-speed inkjet printing can provide operational efficiency and enhanced product differentiation that can grow a business’ bottom line, due diligence is required at every vector.
Finding the right mix of best practices to increase sales staff performance is a key challenge for many print service providers (PSPs). Although most firms are focused on improving profitability through manufacturing efficiencies, establishing the right processes to increase sales growth may often go unaddressed. Based on its ongoing research and industry analysis, Keypoint Intelligence – InfoTrends has identified 5 sales trends that are expected to have an impact on the market in the coming year. This document outlines the top 5 sales trends for 2019 and explores how PSPs can leverage these trends to position themselves for future success.
On demand printing workflows are broadly accepted by publishers around the world for many types of publications—not just books! Publishers have made extensive efforts to archive and control their electronic assets. On demand book printing has recently seen more rapid progress due to the introduction of high-speed roll-fed production color inkjet printing systems, inventory & order management, workflow, front ends, and finishing systems. This document discusses the changing production environment for on demand book printing today and offers tips for responding to the changes that will occur in the future.
As a new year begins, print service providers (PSPs) are looking ahead to see exactly how print technology will evolve in the near future. Due to careful planning, many providers are in a position to take full advantage of these production improvement opportunities. This analysis outlines exactly how the market is changing, and what companies can do to remain competitive in 2019.
Postage is one of the largest costs in mailed communication, making postal discounts a topic every Print Service Provider (PSP) should be following. For 2019 the United States Postal Service (USPS) is again offering a series of discounts linked to promotions of specific technologies and concepts designed to promote the use of mailed communication. Each of the six programs has specific requirements, a specified registration period and dates when the promotion can be in the mail. To access the discounts, mailers are required to follow the instructions for each program and to submit the mail piece in advance to specified USPS email addresses.
Competition is increasing in the printing services landscape. As more organizations place emphasis on digital over printed presence, Print Service Providers (PSPs) must look for ideal partnerships. An often overlooked, yet valuable prospective relationship is with advertising, marketing, and design agencies. This document breaks down the opportunity and advantages of working with agencies as clients, as well as highlights exactly how PSPs should best pursue such a partnership.
This document is the third and final part of InfoTrends’ series on the importance of data responsibility. In this analysis, we explore data security regulations impacting the PSP industry and provide best practices for how PSPs can remain compliant and minimize data breaches.
With 2018 in the rear-view mirror, now is the time to reflect on and refine your investments and innovations in preparation for 2019. It is already shaping up as a year of growth for well-prepared businesses. Our industry is facing significant disruption from a variety of forces, including the emergence of new technologies, sales strategies and training, print’s changing role in the communications ecosystem, and the importance of data management in delivering personalized and relevant communications. Print service providers can use this document to help guide business decisions, craft strategies, and implement plans to innovate their operations throughout the year.