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RESOURCE ANNEX

Our continually updated library is packed with industry resources, whitepapers, business development tools, marketing assets and more.

Business Strategies

Browse our articles on Business Strategies. To read an article, click on “Read Now.”


 

Selling Print on Value, Not Price Read Now

Keeping current on the available capabilities is a best practice for sales teams, but it is even more important to understand how your capabilities and solutions solve problems and add value. It’s easy to become complacent in conversations and focus only on the product and its price, but learning everything you can about your customers’ needs and the industries they serve will add depth and value to your sales conversations and proposals.

The Evolution of Inkjet for Production Printing Read Now

Inkjet technology represents a paradox of sorts—It is the new kid on the block as well as a mature market that has existed for decades. This has to do with how inkjet has evolved within the print production market over the past 20 years. This document provides insights about inkjet production printing technology advancements and future trends to watch in the inkjet printing market.

Audits, Compliance, and Service-Level Agreements: A Survey of Mid-Sized Print Service Providers Read Now

Service-Level Agreements (SLAs) are an integral part of any outsourcing and technology vendor contract. They clearly specify metrics, responsibilities, and expectations so that the business and its customer have the same understanding of the agreement. Keypoint Intelligence – InfoTrends (InfoTrends) recently surveyed 29 midsized print service providers to learn about their data security practices, annual audits, SLAs, and associated penalties. This document provides a summary of the insights gathered, an analysis of the findings, and our subsequent recommendations for similarly sized organizations.

Understanding Data Responsibility: The Growing Importance of Cybersecurity Read Now

This document is the second in a series of three that InfoTrends is writing on the importance of data responsibility. In this volume, we examine cybersecurity – identifying which companies are at the most risk, as well as the initiatives they can implement for better protection. We also break down several of the more common forms of cyberattacks so that executives may be more informed of the dangers facing their customers.

Understanding Data Responsibility: The Evolution of Consumer Privacy Laws Read Now

This document is the second in a series of three that InfoTrends is writing on the importance of data responsibility. In this volume, we examine cybersecurity – identifying which companies are at the most risk, as well as the initiatives they can implement for better protection. We also break down several of the more common forms of cyberattacks so that executives may be more informed of the dangers facing their customers.

Empowered Wide-format Sales: Top Selling Tips for Wide-format Print Read Now

Every business has a sales process and a current set of expectations. It might be well-established and well-documented, but it might also be more loosely managed. In most cases, there is room for improvement and an ability to fine-tune the process to create new opportunities. The wide-format printing industry represents a great variety of possibilities, from pull-ups and window clings to large-format signs and banners. Hardware technologies have also evolved, and today’s wide-format devices can now print on all kinds of lightweight and heavyweight media. This article outlines if your sales team is up-to-date on the latest trends and offerings of wide-format printing.

Tips for Winning Print Samples Read Now

Although images and print samples are a great way for print service providers to demonstrate the technical capabilities of their presses, they don’t tell a story that will intrigue a content creator or brand owner. Today’s content creators and brand owners already expect their partners to be able to produce brilliant prints. What they are really seeking is a partner who can bring them ideas, and becoming that source of ideas starts with building the very best portfolio of print samples. This document explores some of the ways that print providers can differentiate themselves with their print samples.

Leverage Video to Sell Print! Read Now

Personalized video is a relatively new form of marketing that stresses customization and engagement. Since personalized video is so new, its process is still being refined. In this analysis, Keypoint Intelligence – InfoTrends (InfoTrends) outlines why personalized video is effective, how companies can avoid potential pitfalls with the technology, and where the future of this marketing medium is expected to go.

What is Nintendo Labo? Read Now

Nintendo recently released a new product called Labo, a video game that uses cardboard for peripheral construction and gameplay elements. Nintendo Labo highlights the sustainability of cardboard, as well as potential new marketing tool available to packaging vendors and manufacturers.

Inkjet Applications Matter! Read Now

Innovations have given inkjet the advantages of digital printing while preserving its affordable price point and personalized application appeal. In this whitepaper, find out how inkjet can be used to supplement or replace many digital printing applications.