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Social Media

Browse our articles on Social Media including information on how print service provider customers are using these platforms. To read an article, click on “Read Now.”


Using LinkedIn to Promote Your Business Read Now

Many firms overlook the use of a LinkedIn Company Page as way to market their businesses and stand out from the competition. A LinkedIn Company Page is a great way for a print provider to tell their company’s story, share how they make a difference in their clients’ communication needs, and describe the value they deliver. This article reviews how print service providers of all sizes can tap into LinkedIn’s value and become thought leaders.

Social Media is Critical to the Marketing Mix Read Now

The majority of print service providers serve the business-to-business (B2B) market. There is a misconception that B2B firms have no need for a strong social media presence, but firms of all sizes are now learning that B2B social media marketing is critical. When used effectively, B2B social media marketing can be an essential tool for building awareness, positioning as thought leader, and creating an ongoing dialogue with customers. This article explores al media techniques B2B firms are using, as well as why and how they are being used.

The Domination of Mobile Read Now

In 2014, smartphone penetration hit 75% in the United States To engage consumers, service providers must develop content and applications that seamlessly integrate print and mobile technologies.

Direct Mail and Social Media: Peaceful Coexistence Read Now

Today's organizations are working to effectively blend print and direct mail campaigns with social media to reach demographics of all ages and backgrounds. Direct mail and social media are both visual communications. Direct mail offers a sense of touch, but blending it with social media means that it can be incorporated with video and audio to enhance its interactivity. Software tools can be leveraged to drive referrals and create special offers, enabling businesses to realize increased response rates while also developing an understanding of key customers and social influencers. This document discusses strategies for merging social media with direct mail, tools for driving social network referrals, ways to integrate video to enhance product messaging, and the role that print service providers can play. Social media isn’t just a fad—it’s a part of life. Businesses have made the transition to social media, and it is being integrated with direct mail to create more interactive messaging for all demographics.

Social Media - Learn How to Do It Right! Read Now

Ricoh's guide and tips to a successful social media marketing campaign.

CMO Challenges Create Opportunities for Service Providers Read Now

To be successful, service providers need to focus on the challenges that keep the world’s CMOs up at night, including the explosion of data, engaging with customers through social media, the proliferation of channels and devices, and changing consumer demographics. The Economist Intelligence Unit (EIU), the market research arm of The Economist magazine, was commissioned by analytics software company SAS to gauge how well-equipped CMOs are to actually tackle the challenges that persist within the market. The group conducted a survey of 389 executives—including a subset of CMOs—from around the world in July 2012 and also interviewed senior executives from major companies like Mercedes-Benz, IKEA, and British Airways. The result is Outside Looking In: The CMO Struggles to Get in Sync with the C-Suite, which was released in November 2012. EIU’s research uncovered a number of important findings.

Building a Social Media Strategy: Part 1 Read Now

This three-part series entitled Building a Social Media Strategy will provide a basic overview of social media and the tools used to actively participate. Included in this white paper series is a guided worksheet designed to provide a basic framework for integrating social media into a broader marketing strategy. Part one provides a fundamental overview of social media and its role in creating communities. It also outlines how service providers are currently using social media and discusses the four core functions of social media.

Building a Social Media Strategy: Part 2 Read Now

This three-part series entitled Building a Social Media Strategy will provide a basic overview of social media and the tools used to actively participate. Included in this white paper series is a guided worksheet designed to provide a basic framework for integrating social media into a broader marketing strategy. This is the second white paper in a three part series entitled Building a Social Media Strategy, which will discuss the business goals associated with social media, identify the most prominent social media platforms used to achieve these goals, and highlight best practices when developing a social media strategy.

Building a Social Media Strategy: Part 3 Read Now

This three-part series entitled Building a Social Media Strategy will provide a basic overview of social media and the tools used to actively participate. Included in this white paper series is a guided worksheet designed to provide a basic framework for integrating social media into a broader marketing strategy. Part three of this series entitled Building a Social Media Strategy provides a guided worksheet and four step approach to developing and deploying a social media strategy