Browse our articles on Mobile applications, including how customers and CMOs are using mobile to attract their own new customers. To read an article, click on “Read Now.”
With the widespread adoption of mobile devices, particularly smartphones, marketers and print service providers (PSPs) are striving to engage with consumers in the digital and physical worlds. The true key, however, is providing users with mobile experience marketing. This goes beyond sending an SMS text message or clicking on a quick response (QR) code that links to a mobile-friendly website. An effective mobile experience will make it easier for consumers to do what they want while simultaneously delivering promotions and offers that are contextually relevant and valuable. This document explores current mobile offerings and provides examples of their use.
In 2014, smartphone penetration hit 75% in the United States To engage consumers, service providers must develop content and applications that seamlessly integrate print and mobile technologies.
In a cut-throat world where everyone is competing on price, businesses are seeking strategies to differentiate their products, services, and solutions. At the heart of nearly all differentiation strategies are techniques for enhancing the overall customer experience.
Smart watches, fitness bands, sleep monitors, smart clothing, and glassware are the latest introductions in a series of mobile gear that can track everything from your location to the number of steps you take in a day. These devices—projected to sell 100 million units by 2016—will open up a whole new world of data gathering, branding, and storytelling possibilities for marketers.
Traditional print remains a key communication channel in today’s market, but maintaining a competitive advantage demands integrating today’s emerging technologies with that print component. Perhaps the single largest driver in today’s market is the cultural change that is occurring among end consumers. To this end, savvy marketers are developing strategies and embracing new technologies to reach Millennials (also known as the Millennial Generation or Generation Y) as well as the upcoming Generation Z.
Mobile technology is prevalent in our day-to-day lives. To this end, beacons are capturing the attention of technology junkies, retailers, and event planners alike. Some believe beacons have the potential to transform the retail shopping experience while also having major implications for tradeshows and events.
Labor-intensive manual processes are being displaced by more automated and productive digital workflows, and traditional marketing communication channels are being threatened by digital marketing. All of this causes turmoil for business owners, and even more change is on the way. InfoTrends has created a series of documents to explore the explosive, innovative changes that are occurring in today’s market. These forces are game-changers that might ultimately prompt you to rethink and retool your business models. This document covers augmented reality (AR). Keep an eye out for other articles that highlight game-changers within the printing industry!
Labor-intensive manual processes are being displaced by more automated and productive digital workflows, and traditional marketing communication channels are being threatened by digital marketing. All of this causes turmoil for business owners, and even more change is on the way. InfoTrends has created a series of documents to explore the explosive, innovative changes that are occurring in today’s market. These forces are game-changers that might ultimately prompt you to rethink and retool your business models. This document covers mobile barcodes and near-field communications (NFCs). Keep an eye out for other articles that highlight game-changers within the printing industry!
Paraphrasing a line from a late 1960s 5th Dimension song, “This is the Dawning of the Age of Experience.” Consumers are changing the way that they interact with brands and how they ultimately buy. This transformation is being driven by technology, data availability, and social behaviors. Service providers that have worked to add cross-media communications to their mix now need to assess how they can help marketers deliver an engaging brand experience.
Today’s consumers are hyper-connected. A Harris Interactive survey of U.S. adult smartphone owners conducted in June 2012 found that 63% of female respondents and 73% of male respondents don’t go an hour without checking their phones. Furthermore, a September 2012 study conducted by the Pew Research Centre found that cell phone users between the ages of 18 and 24 exchange an average of 109.5 text messages on a typical day, which is over 3,200 texts per month.