Digital Wide Format
Browse our articles on Wide Format digital printing including information on target markets. To read an article, click on “Read Now.”
If you can envision it, you probably can create it on a digital wide-format printing device. The technology got its start in the commercial printing market as an alternative to film-based proofing and then migrated to printing posters and signs. Today’s wide-format devices produce an impressive array of applications from floor graphics to window graphics and privacy screens to vehicles wraps to wall décor to garments. For printers of wide-format applications or those looking to add wide-format capabilities, the creative possibilities are inspiring, and so too are the business growth opportunities.
As with nearly every other industry, wide format printing has been—and will continue to be—strongly transformed by the digital revolution. These advancements enable printers to leverage the wide format segment to diversify their service offerings, improve the customer experience, and increase their revenue streams. In this analysis, Keypoint Intelligence – InfoTrends examines how today’s printers can capitalize on wide format innovations, Properly incorporating a wide format product line allows sign, graphics, and visual communication companies to expand their offerings and better meet emerging market demands.
To learn more about print providers’ wide format investment plans, business priorities, workflow challenges, and application growth, Keypoint Intelligence – InfoTrends recently surveyed more than 300 companies. This document highlights important findings from that research.
When printers seek to expand their offerings, the wide format printing market is often attractive. Today’s printers are exploring avenues that enable them to broaden their portfolios, increase revenues, and improve customer satisfaction. An extensive wide format product line can enable sign, graphics, and visual communications companies—including printers—to capitalize on new and emerging market segments. This article outlines the growth potential and opportunities that the wide format market can offer print providers.
Wide format printing is a profitable and complementary product offering for print service providers that are seeking new markets and higher-margin businesses. This article highlights key steps for successfully selling wide format.
Successful wide format providers actively target the most profitable customers that require their services. By focusing marketing and sales efforts on a targeted group of customers that want and need wide format products and services, providers can better use their resources to learn about and reach decision-makers. Find out the key benefits and tactics for using target marketing to successfully drive growth in wide format printing.
Digital wide format printing creates the potential for exciting and profitable applications for printers of all sizes. This paper will highlight the key considerations that should be evaluated when expanding into the wide format market.
In the year ahead, innovations in digital technology will continue to transform and reinvent the printing industry. Digital media, data-driven marketing, and new printing technologies will lead this transformation. In this article, InfoTrends’ analysts explore the key business opportunities for print providers in the coming year.
Digital wide-format graphics printing is one of the most successful new service offerings for in-house printing operations. Growing demand for posters, signage, wall wraps, and other large graphics has made digital wide format printing one of the top resources for growing services and revenue streams within in-plant operations. This document defines the wide format opportunity for in-house printing operations.
The restaurant and food services industry has a huge appetite for investing in digitally printed wide format graphics to drive sales, generate awareness, promote services, and create ambiance. This document provides a brief overview of the restaurant and food services industry and the opportunity it presents for selling digital wide format graphics.