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Cross Media

Browse our articles on Cross Media including InfoTrends’s comprehensive series Customized Communications. To read an article, click on “Read Now.”

Expanding into Multichannel Services Read Now

More media choices and new technologies are offering profitable opportunities for print service providers that can connect print, Web, video, email, mobile messaging, and online communications. Marketers are mixing new and traditional channels to reach customers through multichannel communications. Offering customers multichannel options enables print service providers to enhance the value of their services and also create longer-term relationships with clients who will be less likely to move their business based on a cost difference of a few pennies per printed page.

Personalization: The Missing Link in Direct Marketing Read Now

InfoTrends’ study Direct Marketing Production Printing & Value-Added Services: A Strategy for Growth, asked consumers a number of questions on their preferences and practices when dealing with direct mail. This article highlights four key findings that signify the value of personalization in direct mail efforts.

Direct Mail: Integral to the Marketing Mix in 2016 Read Now

For the past several years, businesses of all sizes have focused on engaging consumers with sophisticated digital marketing campaigns, but marketers are now rethinking their strategies and incorporating more direct mail in the mix.

Value-Added Services: The Pathway to Profitability Read Now

The printing industry is changing at a rapid pace, driven by new production technology changes and competition for time and money from other media. Printers are adapting to changing market conditions to compete in this transitional market, and they are clearly embracing the importance of adding value. This article highlights key value-added services that providers are pursuing.

The Power of Personalization: Get Data and Get Going! Read Now

Data is the fuel of marketing activities. Businesses understand that today’s prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Printed direct mail is critical to the mix, as is participation across multiple channels. Marketers want a partner that can help them deliver the right message at the right time, while also delivering the most effective data strategies to ensure that offers are not dead on arrival. For print service providers that are building data expertise, this equates to a significant market opportunity.

Trends and Opportunities in the Franchise Market Read Now

The franchise market offers solid and vast opportunities for selling communication products and services. Print products are an important component in supporting a franchise operations business and there marketing goals. This article provides a brief overview of the franchise market and explores its broad opportunities available to print service providers.

3 Reasons Why Direct Mail Works Read Now

The next time you or your client needs to ensure a message is seen, consider creating a printed direct mail piece. Here are 3 reasons why direct mail works, especially in today’s e-everything world.

Will This Be the Year of Marketing Automation? Read Now

Marketing automation is continuing to evolve, and it is becoming increasingly popular among businesses of all sizes. Marketing automation refers to technological platforms that enable marketers to more effectively deliver content to multiple media channels and automate as many tasks as possible. During 2015, marketing personnel will be more accountable than ever before for generating sales results.

The Innovative Use of Technology Read Now

Moving forward, leading print and marketing service providers will be masters of change who are able to rapidly identify and adapt to new business opportunities that are enabled by technology. This paper highlights Peter Drucker’s key rules for successful innovation.

The Domination of Mobile Read Now

In 2014, smartphone penetration hit 75% in the United States To engage consumers, service providers must develop content and applications that seamlessly integrate print and mobile technologies.