Latest trends, techniques and value-added benefits when using color.
Color is crucial in most modern printing applications, with design and communication relying on accurate color reproduction to be effective. At the same time, however, managing color in a constantly changing environment remains a challenge for print service providers. Because it is difficult to create an environment where any two scanners, monitors, or printers reproduce colors identically, it is often necessary to implement color management systems to achieve an exact match across devices. This article provides an overview of color management sand also highlights key industry trends, benefits, and challenges.
In the year ahead, innovations in digital technology will continue to transform and reinvent the printing industry. Digital media, data-driven marketing, and new printing technologies will lead this transformation. In this article, InfoTrends’ analysts explore the key business opportunities for print providers in the coming year.
Production digital color printing technology has come along since its first introduction in the mid-1990s. Technological innovations on many fronts have led to faster speeds, longer run capabilities, larger formats, wider color gamut, and the ability to print special effects. Today’s digital printing devices feature improvements in productivity, reliability, and quality that allow print providers to expand their application mix.
Making a good first impression is everything. With information overload at every turn, people will now only glance at a website, mailpiece, or video before making a decision about whether it’s worth their time. Many marketers are turning to color and personalization to create pieces with strong visual appeal that prompt consumers to take action. This article cites recent InfoTrends research to explore the effects of color and personalization.
Using color in printed materials has the power to invoke a variety of responses from a viewer, and it is a critical marketing tool in building a brand and communicating with customers. Color is often added to printed transactional and promotional communications to highlight important information, make advertised products more attractive, and improve response rates. Although it is difficult to quantify the added benefits and return on investment that can be delivered by color printing compared to black & white, recent research from InfoTrends highlights the benefits that can be delivered by color printing.
Differentiating yourself in a crowded marketplace has never been easier thanks to the RICOH Pro C7100X Series and it’s 5th Color capabilities for White and Clear Toner. This affordable and innovative digital printing system empowers you to explore new creative applications and experiment with brilliant substrates that demand attention and deliver results. This article, authored by Mohawk Fine Papers, Inc. showcases the many opportunities and applications that your company can use to stand out when printing on the RICOH Pro C7100X Series and Mohawk’s extensive collection of digital papers.
In just about every job you produce, color fidelity is likely to be the number one factor in determining whether your customers deem the job acceptable. Determining the considerations in achieving the best color possible when preparing files to print.