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Production digital color document printing technology has come a long way since it was first introduced in the mid-1990s. Technological innovations on many fronts have enabled faster speeds, longer run capabilities, larger formats, a wider color gamut, and the ability to create eye-catching special effects that enable pieces to stand out and drive business results. Keypoint Intelligence – InfoTrends believes that the market for enhanced digital printing is valued at about $917 million in the U.S. and Western Europe. This value is expected to demonstrate a compound annual growth rate (CAGR) of 14%, reaching $1.3 billion by 2020.
If you can envision it, you probably can create it on a digital wide-format printing device. The technology got its start in the commercial printing market as an alternative to film-based proofing and then migrated to printing posters and signs. Today’s wide-format devices produce an impressive array of applications from floor graphics to window graphics and privacy screens to vehicles wraps to wall décor to garments. For printers of wide-format applications or those looking to add wide-format capabilities, the creative possibilities are inspiring, and so too are the business growth opportunities.
On demand printing workflows are broadly accepted by publishers around the world for many types of publications—not just books! Publishers have made extensive efforts to archive and control their electronic assets. On demand book printing has recently seen more rapid progress due to the introduction of high-speed roll-fed production color inkjet printing systems, inventory & order management, workflow, front ends, and finishing systems. This document discusses the changing production environment for on demand book printing today and offers tips for responding to the changes that will occur in the future.
Thanks to ongoing technological innovations in customer segmentation and data mining, today’s enterprises now have access to more information about their customers than ever before. In parallel, consumers’ expectations are also shifting—people understand that their providers have access to a great deal of their personal information, and they now expect any communications to reflect this level of knowledge. This document cites recent research data from Keypoint Intelligence – InfoTrends to explore how personalization can increase the effectiveness of customer communications.
Personalized print represents an excellent growth opportunity for printing companies because personalized products are ordered by customers who want something very specific. The value of personalization and customization tends to lend itself to higher margins, driven by additional services to support the personalization and customization. Consumers are seeking more products that reflect their unique interests. This article explores how brands that cater to consumers’ expanding interests can discover an exciting and growing market opportunity with personalization.
Color is crucial in most modern printing applications, with design and communication relying on accurate color reproduction to be effective. At the same time, however, managing color in a constantly changing environment remains a challenge for print service providers. Because it is difficult to create an environment where any two scanners, monitors, or printers reproduce colors identically, it is often necessary to implement color management systems to achieve an exact match across devices. This article provides an overview of color management sand also highlights key industry trends, benefits, and challenges.
As with nearly every other industry, wide format printing has been—and will continue to be—strongly transformed by the digital revolution. These advancements enable printers to leverage the wide format segment to diversify their service offerings, improve the customer experience, and increase their revenue streams. In this analysis, Keypoint Intelligence – InfoTrends examines how today’s printers can capitalize on wide format innovations, Properly incorporating a wide format product line allows sign, graphics, and visual communication companies to expand their offerings and better meet emerging market demands.
To learn more about print providers’ wide format investment plans, business priorities, workflow challenges, and application growth, Keypoint Intelligence – InfoTrends recently surveyed more than 300 companies. This document highlights important findings from that research.
Many firms overlook the use of a LinkedIn Company Page as way to market their businesses and stand out from the competition. A LinkedIn Company Page is a great way for a print provider to tell their company’s story, share how they make a difference in their clients’ communication needs, and describe the value they deliver. This article reviews how print service providers of all sizes can tap into LinkedIn’s value and become thought leaders.
When printers seek to expand their offerings, the wide format printing market is often attractive. Today’s printers are exploring avenues that enable them to broaden their portfolios, increase revenues, and improve customer satisfaction. An extensive wide format product line can enable sign, graphics, and visual communications companies—including printers—to capitalize on new and emerging market segments. This article outlines the growth potential and opportunities that the wide format market can offer print providers.