Browse our articles on Applications. To read an article, click on “Read Now.”
Thanks to ongoing technological innovations in customer segmentation and data mining, today’s enterprises now have access to more information about their customers than ever before. In parallel, consumers’ expectations are also shifting—people understand that their providers have access to a great deal of their personal information, and they now expect any communications to reflect this level of knowledge. This document cites recent research data from Keypoint Intelligence – InfoTrends to explore how personalization can increase the effectiveness of customer communications.
Personalized print represents an excellent growth opportunity for printing companies because personalized products are ordered by customers who want something very specific. The value of personalization and customization tends to lend itself to higher margins, driven by additional services to support the personalization and customization. Consumers are seeking more products that reflect their unique interests. This article explores how brands that cater to consumers’ expanding interests can discover an exciting and growing market opportunity with personalization.
Color is crucial in most modern printing applications, with design and communication relying on accurate color reproduction to be effective. At the same time, however, managing color in a constantly changing environment remains a challenge for print service providers. Because it is difficult to create an environment where any two scanners, monitors, or printers reproduce colors identically, it is often necessary to implement color management systems to achieve an exact match across devices. This article provides an overview of color management sand also highlights key industry trends, benefits, and challenges.
As with nearly every other industry, wide format printing has been—and will continue to be—strongly transformed by the digital revolution. These advancements enable printers to leverage the wide format segment to diversify their service offerings, improve the customer experience, and increase their revenue streams. In this analysis, Keypoint Intelligence – InfoTrends examines how today’s printers can capitalize on wide format innovations, Properly incorporating a wide format product line allows sign, graphics, and visual communication companies to expand their offerings and better meet emerging market demands.
To learn more about print providers’ wide format investment plans, business priorities, workflow challenges, and application growth, Keypoint Intelligence – InfoTrends recently surveyed more than 300 companies. This document highlights important findings from that research.
Many firms overlook the use of a LinkedIn Company Page as way to market their businesses and stand out from the competition. A LinkedIn Company Page is a great way for a print provider to tell their company’s story, share how they make a difference in their clients’ communication needs, and describe the value they deliver. This article reviews how print service providers of all sizes can tap into LinkedIn’s value and become thought leaders.
When printers seek to expand their offerings, the wide format printing market is often attractive. Today’s printers are exploring avenues that enable them to broaden their portfolios, increase revenues, and improve customer satisfaction. An extensive wide format product line can enable sign, graphics, and visual communications companies—including printers—to capitalize on new and emerging market segments. This article outlines the growth potential and opportunities that the wide format market can offer print providers.
Wide format printing is a profitable and complementary product offering for print service providers that are seeking new markets and higher-margin businesses. This article highlights key steps for successfully selling wide format.
Successful wide format providers actively target the most profitable customers that require their services. By focusing marketing and sales efforts on a targeted group of customers that want and need wide format products and services, providers can better use their resources to learn about and reach decision-makers. Find out the key benefits and tactics for using target marketing to successfully drive growth in wide format printing.
Digital wide format printing creates the potential for exciting and profitable applications for printers of all sizes. This paper will highlight the key considerations that should be evaluated when expanding into the wide format market.