We are excited to announce an all new video series focused on Customer Communication Strategy. Continuing our collaboration with Deborah Corn at Print Media Centr, this series will refresh your approach and offer a new perspective on your customers.

Despite the prominence of digital media, we are witnessing a notable resurgence in the popularity of physical photo books. Tap into this growing market and learn how your print business can take advantage, and benefit from a new revenue stream.

Because customer needs are constantly evolving, it is more important than ever to understand what your customers need in today’s environment. This document summarizes some top-level findings from a InfoTrends research study on targeting your sales to a vertical market industry approach. See why it can be successful.

Be it a postcard, letter, or mailer, direct mail builds trust the old-fashioned way — show your customers how they can take advantage of this powerful marketing tool.