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Tap Into VDP
VDP takes your business places – As you probably know, Variable Data Printing (VDP) is one of the hottest and most watched trends in the industry. Why? For one, it shifts the focus away from price and allows you to deliver real value to your customers.
Tailor messages to individual interest and needs. Cut down on design time needed to create similar print documents. Convince your customers, that with VDP, you can help them create relevant communications that yield greater response and cut through the clutter. Which is exactly what customers want and are willing to pay for. Here are a just few reasons to keep VDP top of mind and part of your mix:
- InfoTrends forecasts the retail value of color variable print data will grow from $10.3 billion in 2011 to $18.6 billion in 2016.
- There continues to be a growing need for customized communications in Financial Services, Real Estate, Education, Government, and Healthcare — all of which means more new customers.
- VDP software has come a long way and now gives Print Service Providers of all sizes, access to a range of new options that are easy to use and implement.
- With its efficiency template, VDP also eliminates repetitive or time-intensive tasks, which help you save money.
To sum up, VDP allows you to compete on customer experience over price. It creates real value in the minds of your customers. And it’s another step toward being perceived a trusted advisor rather than just a print vendor. Read more in our exclusive study from InfoTrends VDP: An Untapped Market Opportunity.
Additional VDP Resources
New Customer Experience: Selling Marketing Solutions
The Personalization Imperative
Personalization has long been a goal for marketers and advertisers to help them meet a variety of business objectives. Initially used by direct marketers to tailor messaging for their outbound campaigns, its practice is now being widely adopted in email marketing, eCommerce, search marketing, social marketing, digital advertising, and customer communications. While it has taken a while for the concept to take root, personalization is finally a mainstream practice. This paper highlights the numerous market forces driving a new wave of interest, focus, and investment in personalization.
The VDP Opportunity for the In-Plant Market
The in-plant market was a leader in adopting digital printing, but is a laggard in its use of variable data printing (VDP). This needs to change. To be successful in an environment that today is all about adding value and proving relevance to parent organizations, in-plants can no longer depend solely on placing ink and toner on paper. Successful VDP offerings enhance an in-plant operation’s ability to add value to their printed products and demonstrate relevancy to their organizations. This document highlights the current state of VDP adoption in the in-plant market and the benefits adding VDP to the product mix delivers.
Leveraging Technology to Offer New Services
The traditional print manufacturing business has become increasingly price-driven, and print service providers, those involved in manufacturing of commercially printed products, must discover new ways to overcome price pressures and boost profitability to their bottom lines. In turn, many firms are leveraging technology to offer new communications and marketing services that are complementary to print. These services include e-mail, personalized direct mail, and mobile marketing In addition, these services are of particular value to small and medium businesses, who face resource constrains in the areas of budget, time, and expertise. This analysis will outline why service providers should expand their portfolio of offerings beyond print, share insight into which small and medium vertical markets are embracing these new services, and provide recommendations for introducing technology driven services to the market.
Customized Communications: Advanced VDP
Advanced variable data publishing solutions allow PSPs to offer more sophisticated solutions that yield higher response rates and more profits for the printer and customer. In addition, advanced VDP solutions offer PSPs a path to business growth and a means of building a stronger partnership with their customers.