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Successfully Run an In-Plant
Jim Sinclair, print production manager at Lions Clubs International, shares the approach to his work that makes his In-Plant printing department successful.
See how Jim has partnered with Ricoh to bring the right mix of hardware and software solutions to automate his processes and shorten his turnaround time. By bringing all their print in-house with the installation of two RICOH Pro C901 presses and Ricoh’s Printable Software Suite, Lions Clubs International was able to experience faster turnaround, reduce cost and increase overall print quality.
- Refocus service offerings around your customers’ content. – Today, print is just one piece of the communications puzzle. Assess and fully understand your customers’ content and key communication points, then offer them additional ways to get their message out. Offering Web-to-print, VDP or multi-channel communications can greatly help your customers’ bottom-line and your own.
- Discover and implement a variety of initiatives to increase your efficiency. – While many industries today rely less on traditional print marketing, retailers consistently spend over 50% of their budget on collateral such as signs, banners, direct mail and transactional documents. When approaching potential customers, be sure to emphasize your expertise, knowledge and range of services.
- Continually collect and analyze data. – Set a schedule to assess your operations throughout the year and see where you’re succeeding and where you might be falling short. This will help you to be proactive in discovering problems, and finding their solutions, as soon as possible.
Additional In-Plant Resources
How to Run a Successful In-Plant
Over the past few years, in-plant printing operations have faced a number of challenges as document requirements have transformed. Print, which was once the primary information delivery method, is now only part of an overall document communication strategy. High-speed Internet connectivity, mobile phones, and (most recently) tablet technologies have enabled information delivery in ways that are impossible for print to achieve. Furthermore, businesses’ in-plant printing operations are being threatened as companies continue to downsize due to economic pressures. To thrive in today’s environment, in-plant operations must be innovative, adaptable, and central to the ongoing mission of the institution in which they operate. Practices that are critical to running a successful in-plant include understanding the customer, improving operational efficiency, expanding services, and continually improving over time.
Fundraising Solutions for the Education Market
Marketing and development professionals at educational institutions face numerous challenges in their fundraising efforts that can be addressed with applications powered by digital print. This paper provides best practice solutions for these professionals as derived from a study of PODi’s Digital Print Case Study Collection. Their review of the educational market will include private K-12 schools, public colleges and private universities. Typical campaigns from PODi’s database include requests for donations to annual funds, endowments, building development or scholarship funds. This paper will not cover fundraising that involves individual students selling products or requesting donations for a student group.
Marketing Solutions for the Dealer Channel
Manufacturers who distribute their products through a dealer network face a number of common marketing challenges that can be addressed with new innovative sales collateral solutions. This paper provides best practice solutions as derived from a study of PODi’s Digital Print Case Study Collection, www.podi.org/case?studies. While the focus in this paper is on the automotive and transportation vehicle markets the highlighted solutions can work for any manufacturer who must support the marketing needs of a dealer network in order to increase their sales.