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Sell Services

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Selling today’s new digital communications requires a whole new vision and strategy.

To help your sales force create strategies around selling these services and drive your revenue, Ricoh has developed a new Sales Curriculum. This curriculum was designed to empower your staff, impart knowledge and get them out and selling. For more insight into these courses, read our latest Ricoh Insiders post from John Fulena, Director of Professional Services and Solutions Marketing — a key creator and proponent of the new curriculum.

An excerpt and link to the full post are provided below:

“Over the past two decades the printing industry has undergone a seismic operational transformation. Craft-based, mechanical processes have been disrupted and replaced with more automated digital processes. Firms have become masters at operational efficiency and are expanding into new ancillary services that complement print. While great progress has been made in improving operations, sales practices are stuck in the past. Harnessing today’s new communications opportunities and securing future longevity requires print service providers to update outdated sales processes and methods. Ricoh recognizes this is not an easy endeavor and is taking action to support our customers’ success. We’ve developed a series of real-world sales training courses to help steer customers’ sales success in the new digital world.

Every printer knows the communications world has changed. Print is part of a broader communication mix. There are many opportunities for digital printing in today’s multi-channel world.” Read more…


Additional Sell Services Resources