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Sell Finishing Options
Brian Ilten, owner of a PIP Printing business in Sante Fe Springs, CA, says technology and passion are the two aspects that make a franchise printer successful.
The RICOH Pro C901 has helped PIP Printing expand its business with the opportunity to offer book publishing to their customers. PIP Printing is also now able to offer more customizable multichannel marketing campaigns with variable data printing thanks to the RICOH Pro C901.
- Align finishing solutions with high growth applications. – In a recent study, InfoTrends forecasts strong growth in the promotional, publishing and consumer application sectors up through 2015. Investing in the right finishing equipment and solutions geared toward these areas now will help you get ahead of the competition and win new business.
- Identify vertical markets with unique challenges that finishing can solve. – It’s always good practice to think critically about your customers’ challenges and offer preemptive solutions. For example, many retail chains rely heavily on customized direct mail collateral, so offering this customer low-cost postcards printed with VDP software will solve their marketing needs while proving you’re thinking beyond the box.
- Optimize and automate digital print and finishing workflows. – Digital finishing equipment has many features that help streamline and optimize a press’s workflow including collating, folding, stapling and more. These features will allow you to finish a job quicker and at lower costs – a good point to work into your sales pitch.
Additional Sell Finishing Resources
How to Leverage Finishing Solutions for Growth
Opportunities in the Education Market
Finishing Solutions for Photo Merchandise
Two of the core challenges service provider’s face in the photo publishing and merchandise marketplace is customer acquisition and production workflow. Customer acquisition and workflow requirements are intertwined, particularly for service providers who are new to the marketplace and do not have an active, quantifiable customer base to gauge workflow requirements. This document focuses on photo book, photo card, and calendar applications, and will identify the finishing requirements and considerations associated with each of these applications.