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Cross Media Marketing


The 5-step Cross-Media Marketing Sales Approach.

Many print providers have had great success with generating new sources of revenue by selling Cross-Media Marketing services to their current customers. With the right tools and knowledge, you can also translate this effective and popular means of marketing into profits for your business.

  1. blocksBe proactive. – Identify new vertical markets and seek new clients to widen your prospect pool.
  2. Identify the decision-maker. – Who is involved in the decision-making process? Be sure you’re approaching the right people to save yourself time and wasted expense.
  3. Determine their objectives. – The prospects are most likely responsible for a number of marketing duties. Educate them on how cross-media services fit into their strategic plans.
  4. Know the prospects’ business. – Don’t just be a salesperson, be their consultant. Tell the prospects how you can solve their issue and position yourself as a partner to become more valuable to their business.
  5. Practice what you preach. – Use cross-media tactics to reach new prospects, promote your business and create your own tangible results. If it’s working for you, it will work for them.

Additional Cross Media Marketing Resources