Stay on top of changes in technology – and the industry – with a monthly series focused
on trending topics. Industry data and marketing ideas included.
Be an Industry Game-Changer
Just when you think you’ve got a handle on where communication trends are heading, new game-changers surface with the potential to dramatically shake things up. InfoTrends has created a series of documents to explore the explosive, innovative changes that are occurring in today’s market. These forces are game-changers that might ultimately prompt you to rethink and retool your business models.
Game-Changers for the Printing Industry: Millennials and Generation Z
Traditional print remains a key communication channel in today’s market, but maintaining a competitive advantage demands integrating today’s emerging technologies with that print component. Perhaps the single largest driver in today’s market is the cultural change that is occurring among end consumers. To this end, savvy marketers are developing strategies and embracing new technologies to reach Millennials as well as the upcoming Generation Z.
Game-Changers for the Printing Industry: Beacons
Mobile technology is prevalent in our day-to-day lives. To this end, beacons are capturing the attention of technology junkies, retailers, and event planners alike. Some believe beacons have the potential to transform the retail shopping experience while also having major implications for tradeshows and events.
Game-Changers for the Printing Industry: Mobile Barcodes and NFCs
Labor-intensive manual processes are being displaced by more automated and productive digital workflows, and traditional marketing communication channels are being threatened by digital marketing. All of this causes turmoil for business owners, and even more change is on the way. This document covers mobile barcodes and near-field communications (NFCs).
Game-Changers for the Printing Industry: Augmented Reality
Augmented reality (AR) is one of the most intriguing and potentially disruptive technologies that has come along in quite some time. Which applications will consumers embrace? Where are the boundaries of information overlays and on-the-fly interactivity? For those who are unfamiliar with augmented reality, this technology takes objects and places in the real world and adds a layer of digital information to “augment” (or add insights to) the experience.
Game-Changers for the Printing Industry: 3D Printing
Once considered to be science fiction, the ability to conduct 3D printing—produce objects on demand at a relatively low cost—has become a reality. This technology is only expected to pick up steam as we move through 2014 and beyond. McKinsey & Company estimates that 3D printing and additive manufacturing is one of the top ten disruptive technologies for the next decade, with a potential global economic impact of between $200 and $600 billion. Now might be the time to take a look at 3D printing and consider where it might fit in your business model.