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Assess Your Printing Business
To maintain a healthy, vibrant and growing business, it’s essential to routinely check on the internal operations of a company’s organization. This process helps to accurately identify needs and refocus efforts to the areas that return the greatest ROI.
When performing an assessment that evaluates day-to-day operations and current abilities, keep in mind that your end-goal is to uncover the right balance of information to develop an action-orientated plan that will meet your business objectives. Whether that plan includes larger, long-term goals like staff development and technology investments or more immediate action items like switching your company cell phone plan to save money and improve communications, following a proven set of guidelines helps to eliminate the guess work.
- Assess the current state of your entire business, including a detailed overview of operations, staffing and capabilities.
- Survey clients to understand both the composition of your customer base and the services they routinely need, and more importantly, what services they will need in the future.
- Define the desired state you wish to obtain — take into account your own goals and those of your customers.
- Conduct a SWOT Analysis, which forms the base of your action plan.
- Identify and fill in gaps unearthed by your SWOT Analysis to ensure you will be taking the right steps to ensure your business’s vitality.
- Create a Priority Map and prioritize your goals and steps needed to achieve the next level of success.
Additional Printing Business Resources
The Importance of Assessing your Business, written by Paul Hudrick, Ricoh's Business Analyst/Managing Consultant
The need for print service providers (PSPs) and company managers to gain a solid grasp of what’s going on inside their businesses has never been greater. The combination of fierce price competition, wide swings in sales levels, the increase in media channels, the ongoing digitization of production workflows, and the capital-intensive nature of the printing business has lifted the importance of assessing business performance. In a fast-moving and competitive environment, PSPs simply can’t afford for business operating results to be a surprise.
Road Map 2013: Business Development Strategies
The print industry is changing at a rapid pace. Graphic communication service providers will continue to face a parade of shiny new technologies, tools, and platforms that promise to change everything. With so much fluctuation, it is important to filter the core trends from the noise to understand what will shape the graphic communications landscape this year. We are all trying to stay a step ahead of the competition and monetize on new and emerging trends. Success in 2013 will be linked to staying the course on the investments that have already been made, as well as evaluating new market opportunities. This will likely be a year of tremendous opportunity for those willing to embrace change. This document provides InfoTrends’ perspective on the top ten trends you should be thinking about as you plan for 2013.