The hospitality industry is one of the largest services industries, and is made up of a number of interrelated businesses that includes lodging, restaurants, event planning, theme parks, transportation, cruise lines, and additional fields within the tourism industry. The market offers much opportunity for print service providers, as selling and managing hospitality and travel products and services is a communication intensive process. This paper provides an overview of key market trends, drivers, and dynamics to support firms in developing successful communication products and services for the hospitality market.
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