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Minuteman Press: Reviving a Business with the RICOH Pro C900


Overview:

After a 30-year career in retail logistics, Mitch Palin decided it was time to go into business for himself. Thinking it would be nice to start a business with his son, a budding graphic designer, and having experience over the years with printing equipment, Palin purchased a Minuteman Press franchise in Fair Lawn, New Jersey.
This Minuteman Press in Fair Lawn was the epitome of a diamond in the rough. About 10 minutes from Manhattan, the franchise had been in business for 17 years and had an established customer base. The previous owner had limited his business to traditional offset printing and over the years had lost a lot of customers because he wasn’t equipped to handle the marketing materials, advertising materials, business cards, and similar jobs that were in demand in Fair Lawn, a community with over 3,000 businesses, organizations, and professional offices. So Palin knew that his first priority would be up-fitting his equipment.

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