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AlphaGraphics Case Study: Tackling Customer Marketing Challenges


Overview:

In a city of innovators, dreamers and risk-takers, AlphaGraphics San Francisco & Marin County, California, distinguish themselves by being effective problem-solvers for their customers. Managing Partner Manuel Torres and his staff understand that stimulating creativity is an important key to their success in this market. Both with their clients, by being part of the brainstorming stages of a project, and with internal staff. “Every day is a new day, and that’s what makes us excited to come to work,” says Torres. “My job is to recruit talent that has the skill set and passion that not only reflects what San Francisco is about, but who can also be a peer level to our client base. Our brand reflects not only where we are, but who we are as a company and the kind of client we can attract.”

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