Choice Hotels International is one of the largest and most successful lodging companies in the world. They wanted to give the franchisees of one of their brands, Clarion Hotels, a marketing support tool to make them more competitive in the marketplace. A solution was needed that would:
Allow over 200 Clarion Hotel properties to create customized wedding and catering menus for their locations
Deliver the menus in two possible formats: as a high-end printed brochure and as an interactive Flash-based eMenu to be hosted on the franchisee website
Retain corporate control of the brand image
This case studies details the steps taken to achieve these goals.
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