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Clarion Hotel eMenu and Print Management Portal


Choice Hotels International is one of the largest and most successful lodging companies in the world. They wanted to give the franchisees of one of their brands, Clarion Hotels, a marketing support tool to make them more competitive in the marketplace. A solution was needed that would: 

Allow over 200 Clarion Hotel properties to create customized wedding and catering menus for their locations 
Deliver the menus in two possible formats: as a high-end printed brochure and as an interactive Flash-based eMenu to be hosted on the franchisee website 
Retain corporate control of the brand image 

This case studies details the steps taken to achieve these goals. 

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