Page-Titles-Resource-Annex

RESOURCE ANNEX

Our continually updated library is packed with industry resources, whitepapers, business development tools, marketing assets and more.

Home / Resource Annex / Case Studies / Case Study – McClafferty Printing: From Offset to Digital

Case Study – McClafferty Printing: From Offset to Digital


Overview:

For six decades, McClafferty Printing built a sterling reputation as a high-quality, customer-focused offset print shop. But like most offset shops, the economic changes, introduction of digital printing, and changing needs of marketers threatened to disrupt its historical success formula. The company recognized it needed to invest in digital printing and purchased a Ricoh C901. It began producing digital work in March 2011. McClafferty Printing also recognized that its move into digital printing required a solid business development strategy. The company turned to its equipment vendor, and the services provided by Ricoh’s Business Development Program put the firm on track to meet its first year digital print revenue goals.

Please Log In.

You must be signed in to access this content.

NOTE: If you are using Internet Explorer as your browser and cannot login, please use either Chrome, Firefox , or Safari. If the problem persists, please email us at info@ricohbusinessbooster.com

Need Access?

If you are a Ricoh Production Print customer, you are eligible for free membership.

Click here to register and gain instant access to exclusive content. Note you will need your product serial number to complete our simple registration form.