AlphaGraphics in the Cultural District wanted to enhance their customer database by learning more about customer needs. They believed this would enable them to offer better and more relevant products and services, leading to increased business from existing customers. The goals for the campaign were:
15% response rate
Identify 25 new marketing services prospects
This case study highlights the steps taken to achieve the goals set forth by the printing franchise.
Please Log In.
You must be signed in to access this content.
NOTE: If you are using Internet Explorer as your browser and cannot login, please use either Chrome, Firefox , or Safari. If the problem persists, please email us at firstname.lastname@example.org
If you are a Ricoh Production Print customer, you are eligible for free membership.
Click here to register and gain instant access to exclusive content. Note you will need your product serial number to complete our simple registration form.