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AlphaGraphics Customer Appreciation Campaign Identifies New Marketing Opportunities


Overview:

AlphaGraphics in the Cultural District wanted to enhance their customer database by learning more about customer needs. They believed this would enable them to offer better and more relevant products and services, leading to increased business from existing customers. The goals for the campaign were: 

15% response rate 
Identify 25 new marketing services prospects 

This case study highlights the steps taken to achieve the goals set forth by the printing franchise.
 

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