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Allegra Case Study: A Shift to Ricoh Digital Production


In 2016, Joe Mullan acquired two long-standing businesses and brought them under the Allegra franchise brand umbrella. His Allegra locations in Aurora and Boulder, Colorado have established a clear mission in their marketplace. “We offer one-stop marketing services,” explains Mullan. “Our goal is to make life simpler for the harried business person. We do everything from printing to developing websites, to developing copy, to putting together their story, to helping them put up signage, and basically tell the story about their brand. So, we’re there to help them out — to be their marketing arm.”

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