Customer service is an intangible offering that can have a significant impact on profits and growth when executed properly. In today’s competitive marketplace, customer reviews and access to competitors are an online search away. Providing superior customer services is solid strategy to differentiate your business, attract clients, and retain customers. Customer service is the sum of the customer’s experiences with a company’s products and services before, during, and after a purchase is made. It includes all the touchpoints and interactions that a customer has with a company, including the shared experiences of others.
This white paper outlines five strategies for improving customer service. It also shares how Mitch Palin, Owner of Minuteman Press (Fair Lawn, NJ), profitability grew his franchise by focusing on his customers.
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