Although images and print samples are a great way for print service providers to demonstrate the technical capabilities of their presses, they don’t tell a story that will intrigue a content creator or brand owner. Today’s content creators and brand owners already expect their partners to be able to produce brilliant prints. What they are really seeking is a partner who can bring them ideas, and becoming that source of ideas starts with building the very best portfolio of print samples. This document explores some of the ways that print providers can differentiate themselves with their print samples.
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