Every business has a sales process and a current set of expectations. It might be well-established and well-documented, but it might also be more loosely managed. In most cases, there is room for improvement and an ability to fine-tune the process to create new opportunities. The wide-format printing industry represents a great variety of possibilities, from pull-ups and window clings to large-format signs and banners. Hardware technologies have also evolved, and today’s wide-format devices can now print on all kinds of lightweight and heavyweight media. This article outlines if your sales team is up-to-date on the latest trends and offerings of wide-format printing.
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