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Building Sales Relationships


The environment for selling print has changed dramatically. Customers expect quality work, fast turnaround, competitive prices, and stellar service from all providers. In this new sales world, relationships are becoming a major differentiator for winning work. Today’s new relationships are more strategic and based on a sales rep’s ability to provide unique insight and perspective that enables customers to grow business, streamline processes, and improve profitability. This document highlights key best practices for building solid sales relationships with customers.

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