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Why More Commercial Printers Are Going Wide


InfoTrends estimates spending on digital, wide format graphics will reach $23.6 billion in 2015. Retailers and small businesses are fueling the majority of this surge. They are shifting their marketing dollars from traditional book advertising to large format banners, posters and point of purchase graphics as they strive to provide a consistent brand experience across all of their sales and marketing channels, from social media to the in-store experience.

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