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Growing Print Opportunities: Digital Packaging


Overview:

Digital printing of packaging has gained momentum over the past few years as new technologies and product offerings enter the market. In this document, we will examine three of the hottest packaging categories in the digital printing market: labels, folding cartons, and corrugated packaging. The same values that have made digital printing technology so relevant for document and signage production are equally important for all types of packaging. Quick turnarounds and short runs are of course major benefits, but the ability to segment, version, and personalize has become particularly important. The challenge lies not only in meeting the quality and substrate requirements, but in understanding the needs of brand owners and other stakeholders in this rapidly accelerating market.

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