Our continually updated library is packed with industry resources, whitepapers, business development tools, marketing assets and more.

Home / Resource Annex / Business Strategies / Industry Trends / Building Your Bottom Line: Promoting Digital Printing

Building Your Bottom Line: Promoting Digital Printing


Promotion is the key tool for building digital printing sales. When done correctly, promotional efforts can catapult sales and increase customer loyalty. Promotion is the conduit for creating awareness and communicating the value that a product or service delivers to the market. This document is the second in a three-part series designed to help print service providers identify the best growth areas and build a path to profitability.

Please Log In.

You must be signed in to access this content.

NOTE: If you are using Internet Explorer as your browser and cannot login, please use either Chrome, Firefox , or Safari. If the problem persists, please email us at

Need Access?

If you are a Ricoh Production Print customer, you are eligible for free membership.

Click here to register and gain instant access to exclusive content. Note you will need your product serial number to complete our simple registration form.