Page-Titles-Resource-Annex

RESOURCE ANNEX

Our continually updated library is packed with industry resources, whitepapers, business development tools, marketing assets and more.

Home / Resource Annex / Applications / VDP / The Power of Personalization: How Personalized Content Can Improve the Effectiveness of Communications

The Power of Personalization: How Personalized Content Can Improve the Effectiveness of Communications


Overview:

Thanks to ongoing technological innovations in customer segmentation and data mining, today’s enterprises now have access to more information about their customers than ever before. In parallel, consumers’ expectations are also shifting—people understand that their providers have access to a great deal of their personal information, and they now expect any communications to reflect this level of knowledge. This document cites recent research data from Keypoint Intelligence – InfoTrends to explore how personalization can increase the effectiveness of customer communications.

Please Log In.

You must be signed in to access this content.

NOTE: If you are using Internet Explorer as your browser and cannot login, please use either Chrome, Firefox , or Safari. If the problem persists, please email us at info@ricohbusinessbooster.com

Need Access?

If you are a Ricoh Production Print customer, you are eligible for free membership.

Click here to register and gain instant access to exclusive content. Note you will need your product serial number to complete our simple registration form.