Thanks to ongoing technological innovations in customer segmentation and data mining, today’s enterprises now have access to more information about their customers than ever before. In parallel, consumers’ expectations are also shifting—people understand that their providers have access to a great deal of their personal information, and they now expect any communications to reflect this level of knowledge. This document cites recent research data from Keypoint Intelligence – InfoTrends to explore how personalization can increase the effectiveness of customer communications.
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