Retailers of all sizes must embrace mobile technology’s role in the in-store shopping experience by providing the content that consumers want, when they want it, in easy-to-use formats. Most of today’s consumers never leave home without their mobile devices—they are now an integral part of daily life and have increasingly become shopping pals. A research report from Maxymiser entitled “Mobilizing the Retail Shopping Experience” reveals that mobile devices are playing a growing role in consumers’ trips to brick-and-mortar stores. According to Maxymiser’s research, 39% of mobile device owners are currently using their devices in store aisles.
Although many of us have heard tales about the demise of brick-and-mortar establishments, the National Retail Federation reports that retail sales were over $2.5 trillion in 2012. Of these, only $226 billion (9%) were attributable to online sales. Capturing the customer’s attention with unique and different in-store experiences is critical. In many instances, accomplishing this task means blending signage with mobile technology.
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