With the help of the Ricoh Business Development team, Wilmington, Delaware based McClafferty Printing was able to increase new business revenue by $50,000 a month within the first six months of acquiring a Ricoh PRO C901 digital press.

Read about how they did it and see what new revenue stream you can uncover for your business.

Did you know that by offering marketing automation to your customers you can help them keep track of their multi-channel marketing campaigns, improving their new lead follow-up, timliness and marketing fulfillment?

Read more about marketing automation in Marketing Automation: Adding Science to the Art of Marketing.

Did you know that many of the latest Digital Asset Management solutions are specifically focusing on marketing and brand management, making them a key marketer's tool?

If you are thinking of offering more of these services to your customers, read up on the latest software solutions in Digital Asset Management… It's Changing!

Did you know that print service providers are expanding their portfolio of offerings to include marketing-based services like data mining and SMS textmessaging as well as online print procurement and campaign management tools?

Find out more about these services in Sales Compensation in a Digital World.

Did you know that, incorporated properly, Web-to-Print capabilities can create sticky business that will keep your company on an upward growth-path?

Learn more about these capabilities with the article Customized Communications: Web-to-Print.

Did you know that currently 58% of print providers are offering some level of cross-media services?

To study up on cross-media, and your competition, read Cross-Media Services: It Takes Marketing and Business Development Focus.

Looking to boost your bottom-line with Web-enabled services but not sure how to strategically build them into your offerings?

Read Three Reasons to Web-Enable a Print Business to discover the best vertical applications for your business.

Do you know what the total market offering is and how important this is to marketers?

Find out more with The New Value-Add Equation.

A recent survey of print service providers noted that their top five new applications were cross-media followed by online storefronts, website development, QR codes and social media.

To learn more about cross-media and how to keep up with your competition read Cross-Media Marketing Transition Takes Hold.

Did you know it's been proven that an equitable compensation program drives sales, in turn driving your bottom line?

When structuring a compensation program, your goals should be clearly laid out, allowing your sales staff to understand them and form their own strategies to meet expectations. To better understand the importance of compensation programs and how to make them work for your bottom line, read Sales Compensation in a Digital World.

Cross-media is a marketing catchphrase meaning the broadcasting of one marketing campaign across a spectrum of media formats.

To learn how to incorporate cross-media production into your services menu read Customized Communications: Cross-Media is Taking Hold.

Did you know that the 2009 average educational services marketing/advertising expenditures was $43,997 and that nearly half of all educational services businesses expect to increase marketing expenditures throughout the coming years?

To learn more on how to service this industry read Opportunities in the Education Market.

Did you know it's not necessary to have digital production capabilities to deploy Web-to-print and in fact many offset printers can use the solution as a fulfillment tool?

Read about Web-to-print's other benefits in Did you know it's not necessary to have digital production capabilities to deploy Web-to-print and in fact many offset printers can use the solution as a fulfillment tool? Read about Web-to-print's other benefits in Customized Communications: Web-to-Print.

Savvy marketers know the best way to lure consumers is to create a multi-channel marketing program including print, QR codes, mobile and social networking marketing.

And savvy production printers know how to get in front of these important marketers. Learn more about mobile marketing in Five Good Reasons to Add Mobile Marketing to Your Mix - NOW!

The Education Market is on track to increase its print budgets in coming years, making this a prime target for your new business efforts.

Read Opportunities in the Education Market to learn best practices and strategies for attracting this specialized market.

Thinking about adding cross-media marketing services to your menu?

Read Cross-Media Marketing Transition Takes Hold to see how a number of companies recently used cross-media for some interesting ideas.

Some of the benefits of Web-to-Print include a "lights out" workflow process, automated ordering and centralized job tracking and reporting.

To learn more about Web-to-Print and its many other benefits, read Customized Communications: Web-to-Print.

Did you know that advanced VDP solutions will support multi-table relational database sources, such as Oracle, Microsoft SQL, FoxPro, dBase, MySQL, and IBM DB2, in addition to less complex data sources such as Microsoft Excel or Microsoft Access?

For more insight into this lucrative printing solution read Customized Communications: Advanced VDP.

Looking for a third party company to help offer a follow-up strategy or ROI analysis?

Read up on some of the top in the business in Digital Printing: Sales & Marketing.

Are you a bit lost when it comes to networking with potential clients?

Get some networking tips from Promoting Your Business in a Digital World.

Web-to-Print solutions are internet browser-based applications that facilitate commerce, collaboration and/or customer service interaction between those who buy printed products and those who sell them.

To learn more about Web-to-Print read Customized Communications: Web-to-Print.

Did you know that in today's post-recession economy, the role of CMO is shifting toward customer insight and relationship building?

Get a better understanding of the marketing needs this powerful group is looking for in Reaching the Next-Generation CMO.

Did you know the follow-up is as important as the booth promotion when participating in trade shows?

Find out more in Promoting Your Business: Tradeshow and Event Marketing Strategies.

Did you know cross-media campaigns often utilize a combination of delivery channels to communicate with a recipient including direct mail and in-store POP.

The iPad has been gaining popularity with publishers looking to produce eBooks to as many online outlets as possible.

The new technology by Apple is set to revolutionize several industries and consumer groups alike. Learn more about the iPad and mobile apps with Mobile Marketing: Get Your App in Gear!

Did you know the more engaging your website is, the more marketing professionals will consider placing their business with you?

Read how other companies successfully leveraged their websites in Promoting Your Business in a Digital World.

By offering cross-media products and services, you can increase overall profits and secure yourself a value-add position with your clients.

Learn more about cross-media and how you can incorporate it into your service offerings with Customized Communications: Cross-Media is Taking Hold

Did you know Web-to-Print was born out of the dot-com boom of the 1990s and has transformed into a robust solution for many different industries and clients?

Read Customized Communications: Web-to-Print for examples of applications and strategies to identify and sell Customized Communications to your customers.

Did you know recurring digital printing programs offer higher profitability, reduced sales involvement and higher customer retention?

Read through 2011 Road Map: 11 for 2011 for information on properly structuring your compensation plan to obtain the benefits.

Do you help your customer fully analyze the numbers at the end of a marketing program?

To offer this service, and better serve your customers, read Digital Printing: Sales & Marketing.

Did you know B2C companies rely more on social media to market their businesses than B2B?

Learn how social media can boost your business with Promoting Your Business: The B2B Social Media Opportunity.

In a recent survey, nearly half of the tradeshow executives interviewed noted using social media as part of their exhibit promotion.

To get some ideas on how you can incorporate social media into your promotion, read Promoting Your Business: Tradeshow and Event Marketing Strategies.

Lean manufacturing focuses not on reducing your work force but rather adding value-added services into your business offerings.

To learn more about these value-added services read Lean is In!

Did you know there are three main text message campaigns; promotional, informational and marketing communications.

Learn the difference between the three with Elements of a SMS Text Message Campaign. to learn about what is important to your customers.

Did you know color choice in your digitally produced mailings are critical and can be the difference between a spectacular piece and a ho-hum one?

Read Customized Communications: Advanced VDP to learn the differences between the two and the different resources needed to offer each service.

For years the graphics community has focused on Web-to-Print solutions, but with the rise of smartphones the next big thing will be Print-to-Mobile.

To learn more read Print Meets Mobile. . . Worlds Collide..

Did you know educational institutions rely heavily on personalized marketing materials to educate its diverse student body?

To learn more about how you can service this growing industry read Opportunities in the Education Market.

Are you a bit lost when it comes to networking with potential clients?

Get some networking tips from Promoting Your Business in a Digital World..

Did you know that Ricoh digital production printing systems can hit PMS colors for precise color matching.

Print short-run business cards and increase your services offerings. Read Color Consistency in Branding to learn about what is important to your customers.

Did you know color choice in your digitally produced mailings are critical and can be the difference between a spectacular piece and a ho-hum one?

Read Variable Data Printing in the Real World for more valuable tips.

Did you know Web-to-print is a great tool for your clients to ensure consistent brand integrity, soft proofing for reduced hard proofing costs and quick re-ordering.

Discover the additional benefits you can give your customers through Web-to-print in Customized Communicatons: Web-to-Print.

Did you know the US Department of Education projects public elementary and secondary enrollment is on track to set new records from 2007 through 2018?

Discover how to gain clients in this growing field with the article Opportunities in the Education Market.

Did you know Mobile-to-Print solutions also allow for personalization?

Read more with Print Meets Mobile... Worlds Collide.

Did you know that the "QR" in "QR Code" stands for "Quick Response?"

And that these unique, high-density barcodes are being used on more and more marketing collateral every day? To learn more about QR codes and how your customers can benefit from them, read Five Good Reasons to Add Mobile Marketing to Your Mix - NOW!

Did you know Mobile Marketing has become the newest, and very profitable, marketing solution out there.

To learn more about the many pieces of mobile marketing read Five Good Reasons to Add Mobile Marketing to Your Mix - NOW!

Thinking of offering VDP sevices?

Learn from RICOH's journey to become VDP providers and benefit from their tips and observations in VDP in the Real World.

Keep your business relevant - offer personalization and customization solutions for the marketers looking to attract niche markets.

Learn more ways to seize market share with 2011 Road Map: Business Development Solutions.

Do you know the difference between the social media tools Delicious and Facebook?

If not, read up on those and the many other social media tools that can take your business to the next level in Promoting Your Business: The B2B Social Media Opportunity.

Did you know the most successful mobile apps are the ones that impart continuous value to its customer?

Learn more about some of the recent successful apps, and get some ideas of your own, with the article Mobile Marketing: Get Your App in Gear!

Web-to-Print solutions are a perfect add on to your digital workflow.

This technology enables you to grow your variable data service offerings and gives you an additional marketing presence on the web. Read Web-to-Print Strategic Assessment published by InfoTrends for more insight.

Have your customers been requesting Variable Data Printing (VDP)?

If the answer is yes, Ricoh has the perfect tool for you in their RICOH Pro C900. Read how other customers turned this economical machine into added value in the Premium Color Graphics Case Study.

In the 2010 Digital Marketing Outlook Report, 81% of surveyed brand executives expected an increase in digital projects, and half reported their intention to move money from their traditional marketing budgets to their digital and mobile marketing budgets.

To learn how you can offer these marketing solutions read Five Good Reasons to Add Mobile Marketing to Your Mix - NOW!.

Did you know that brand identity is as much about color as it is about design?

To read more about the fundamentals of brand-building, an important concern to your clients, and how to get spot-on color matching in your printing, read Color Consistency in Branding.

5. Did you know there are two primary web to-print delivery methods - Licensed Software and Application Service Provider.

To learn more about these models and which is right for your business read Customized Communications: Web-to-Print.