RICOH INSIDER’S BLOG
Our digital production print experts talk about what’s important to you.
- How to Transition to Full Service Marketing Service Provider and Grow Your Business
- Production Defined: The Importance of Color for Your Operation
- Finding the Color Management Sweet Spot, Part 2
- Why Our Customer Innovation Center Will Help Improve and Expand Your Business
- Finding the Color Management Sweet Spot, Part 1
Are you a print shop finding that the advent of so many digital technologies is creating a demand from your customers for services beyond traditional print offerings – services like Web-to-Print or Targeted Marketing? Do you see the need to expand your offerings into these areas just to remain competitive and yet at the same time potentially grow your business? Well, you are not alone.
In our new series of blog posts, we’re featuring insights from our experts on the topics, trends and more that are defining how companies like yours are evolving and adapting to the production print industry. In this installment, we speak with Ricoh’s Tobias Saalfeld,US Director of Color Management Practice for Ricoh Production Print.
To get consistency, we calibrate.
We also need to upgrade our media slightly. The budget-type 20 lb bond paper is not able to hold a consistent image. For a little practical exercise, try holding a sheet of 20 lb bond between you and a strong light source. You’ll see that it appears very uneven. Images you print onto this sheet will reflect that same unevenness. Even worse: if we use this paper for calibration, we’ll get inconsistent readings and the feedback we want to give to the printer will not be accurate. 24 lb bond is good, but for best value consistency choose 28 lb bond.
Your customers’ demands are constantly changing, and with the digital world influencing expectations and the way we receive information, understanding these demands and proactively seeking more efficient solutions are key to your success. If you’re facing this challenge, we want to help. And to do that more effectively, we have launched the Ricoh Customer Innovation Center.
The question I’m asked the most is “How often?” “How often do I need to calibrate?” “How often do I need to profile?” “How often should I call for service to perform a preventive maintenance routine?” “How often?” is a great question, but what’s the right answer?
To cut to the chase, it’s this: As soon as it becomes necessary.
It might interest you to know that print and paper have been the primary tools used by our society to communicate (learning, creative, commercial) for well over 1,000 years. In other words, even back in the days of our great, great grandparents, print and paper were the go-to way people expressed themselves. But, in the past few decades, misconceptions of their sustainability have arisen, with many promoting the “going paperless” idea, putting what has been a mainstay of communications for many generations, at risk.
How can I produce print signage that makes me stand out from the competition? How do I incorporate online signage that complements my more traditional offline offerings? What can I do to make sure my end products are eco-friendly and made with sustainable materials? These are likely just a few of the key questions signage companies and printers are asking themselves.
Simply defined, MIS is a system for tracking information useful to managers. The information helps to plan for future work, to control the flow of work currently in process, and to report on activities completed in the past. MIS applications are typically divided into modules. i.e. portions of the software that support specific business processes. These modules may seem like standalone applications, but they are integrated by sharing data in a single database.
The phrase data rich applications is something one might hear in passing during discussions of a publishing print portfolio or a publisher’s book printing goal for the next five years. But many may not even know what we really mean when we talk about data rich applications, nor understand why they are so significant in a publishing organizations growth planning.
So let’s break it down. Data rich applications (or variable data printing – as the industry usually refers to this topic) open up the potential for companies to go beyond books only and significantly expand revenue potential. These applications can include versioned content for books, course packs and custom manuals, as well as personalized marketing collateral, direct mail and regulated corporate communications that require tracking and accountability.
2013 was a great year for Ricoh Production Printing. We released three new Production Printing Systems: The Pro C901s Graphic Arts+; the Pro C5100s Series; and our latest B&W offering, the Pro 8100s – which, along with a stellar print sample book got a lot of attention at Print 13.