Page-Titles-Resource-Annex

RESOURCE ANNEX

Our continually updated library is packed with industry resources, whitepapers, business development tools, marketing assets and more.

Home / Resource Annex / Vertical Markets

Vertical Markets

Our collection of information on various vertical markets including sales approaches, market needs, concerns and current trends – arm yourself with knowledge before you make the sales call. To read an article, click on “Read Now.”


Wide Format Opportunities in the Restaurant/Food Services Industry Read Now

The restaurant and food services industry has a huge appetite for investing in digitally printed wide format graphics to drive sales, generate awareness, promote services, and create ambiance. This document provides a brief overview of the restaurant and food services industry and the opportunity it presents for selling digital wide format graphics.

Wide Format Opportunities in the Entertainment/Amusement Market Read Now

The entertainment and amusement industry invests heavily in digitally printed wide format graphics to promote attractions, create experiences, generate awareness, and drive sales. This document provides a brief overview of the entertainment/amusement market and the opportunity it presents for selling digital wide format graphics.

Wide Format Opportunities in Advertising Read Now

Advertising agencies invest heavily in digitally-printed wide format graphics to engage audiences, trigger action by those audiences, and build brands. This document provides a brief overview of the advertising agency market as well as InfoTrends’ research on wide format buyers. It offers salient business intelligence to power the sales efforts of wide format graphics providers that are serving or looking to enter this market.

Wide Format Opportunities in the Retail Market Read Now

Retailers invest heavily in digitally printed signs, point-of-purchase displays, banners, shelf talkers, floor graphics, and more. The retail industry is a top growth market for digitally printed wide format graphics. This report discusses the wide format opportunity in the retail market, highlighting survey results from InfoTrends study entitled Wide Format Printing: A Critical Element in the Communications Mix.

Trends and Opportunities in the Franchise Market Read Now

The franchise market offers solid and vast opportunities for selling communication products and services. Print products are an important component in supporting a franchise operations business and there marketing goals. This article provides a brief overview of the franchise market and explores its broad opportunities available to print service providers.

Trends and Opportunities in Financial Services Read Now

This financial services industry offers big opportunities to market a wide variety of print products and services. The industry encompasses a broad mix of entities that include commercial banks, investment banks, credit unions, financial advisors, credit card companies, and stock brokerages. All of these firms require print and promotional products to drive operations and sales. This document highlights key trends and opportunities for print service providers in in the financial services industry.

Tips for Successfully Selling to Vertical Markets Read Now

Today, winning print service providers have figured out that a more segmented approach to the market can help them develop expertise that differentiates them from their competitors. By targeting vertical industries that can benefit from their products and services, sales personnel can create a solid foundation for ongoing sales growth. This article offers tips, worksheets, and checklists for identifying, evaluating, and selling to vertical markets.

Opportunities in the Healthcare Market Read Now

Healthcare is one of the world's fastest-growing industries, absorbing over 10% of the gross domestic product within the most developed nations .The healthcare industry is a vital force in treating, diagnosing, curing, and preventing illness. Its success on all four fronts depends on efficient operations, cost control, and solid communication channels to educate customers, drive new business, and fund operations.. The healthcare market offers much opportunity for print service providers. Understanding the key trends, drivers, and dynamics of the industry is a critical step to developing successful communication products and services.

Opportunities in the Healthcare Market Presentation Read Now

Healthcare is one of the world's fastest-growing industries, absorbing over 10% of the gross domestic product within the most developed nations .The healthcare industry is a vital force in treating, diagnosing, curing, and preventing illness. Its success on all four fronts depends on efficient operations, cost control, and solid communication channels to educate customers, drive new business, and fund operations.. The healthcare market offers much opportunity for print service providers. Understanding the key trends, drivers, and dynamics of the industry is a critical step to developing successful communication products and services.

Booking Success in the Hospitality Market Read Now

The hospitality industry is one of the largest services industries, and is made up of a number of interrelated businesses that includes lodging, restaurants, event planning, theme parks, transportation, cruise lines, and additional fields within the tourism industry. The market offers much opportunity for print service providers, as selling and managing hospitality and travel products and services is a communication intensive process. This paper provides an overview of key market trends, drivers, and dynamics to support firms in developing successful communication products and services for the hospitality market.