Gain insights from others that were able to identify opportunities and overcome challenges to achieve growth. To read a case study, click on “Read Now.”
A single machine leads to countless successes. Learn how Graphics and Marketing (GAM®) leveraged new RICOH technology to move their business forward. Adding the RICOH Pro C7100X Series to their mix of digital printing systems allowed GAM to sell-in new applications, break into new markets and drive significant growth among new and existing customers.
Back in 2005, Lake Land College hired David Earp as the Supervisor for their Print and Mail Services with the mandate to modernize the department. At that point in time, however, Lake Land College Print and Mail Services did not have the capabilities required to produce most of the high-margin work which was being sent outside resulting in significant expense. Discover how they turned to the RICOH Pro C7100X Series to support their growing needs and successfully raised their capabilities.
Heater (Pittsburgh, PA) recognized that inkjet print quality levels were getting close to meeting its tough standards, so the company decided that it was time to invest in inkjet to capture new opportunities and offer customers new and creative solutions. The company invested in Ricoh Pro VC60000.
For six decades, McClafferty Printing built a sterling reputation as a high-quality, customer-focused offset print shop. But like most offset shops, the economic changes, introduction of digital printing, and changing needs of marketers threatened to disrupt its historical success formula. The company recognized it needed to invest in digital printing and purchased a Ricoh C901. It began producing digital work in March 2011. McClafferty Printing also recognized that its move into digital printing required a solid business development strategy. The company turned to its equipment vendor, and the services provided by Ricoh’s Business Development Program put the firm on track to meet its first year digital print revenue goals.
Service providers have long recognized that growing and retaining businesses requires a strategic review of current and future needs of customers, and then putting a plan in place to address those needs. In today’s competitive market, companies that pursue only a better/faster/cheaper market strategy are finding their profit margins eroding, their customer base becoming more unstable, and increased competition from low-cost providers.
Success in the printing industry requires firms to transform from print service providers into cross-media and marketing service providers. Making this transformation requires business repositioning, innovation, and redefinition of the overall value proposition. Companies that are making this transition or that have successfully made this transition have done so through a natural evolution that matches the needs of the company with the needs of customers and prospects. This white paper presents three case studies of companies that are at different phases of the transformation from offering traditional print manufacturing services to marketing-focused services.
Customer service is an intangible offering that can have a significant impact on profits and growth when executed properly. In today’s competitive marketplace, customer reviews and access to competitors are an online search away. Providing superior customer services is solid strategy to differentiate your business, attract clients, and retain customers. Customer service is the sum of the customer’s experiences with a company’s products and services before, during, and after a purchase is made. It includes all the touchpoints and interactions that a customer has with a company, including the shared experiences of others.
This white paper outlines five strategies for improving customer service. It also shares how Mitch Palin, Owner of Minuteman Press (Fair Lawn, NJ), profitability grew his franchise by focusing on his customers.
After a 30-year career in retail logistics, Mitch Palin decided it was time to go into business for himself. Thinking it would be nice to start a business with his son, a budding graphic designer, and having experience over the years with printing equipment, Palin purchased a Minuteman Press franchise in Fair Lawn, New Jersey.
This Minuteman Press in Fair Lawn was the epitome of a diamond in the rough. About 10 minutes from Manhattan, the franchise had been in business for 17 years and had an established customer base. The previous owner had limited his business to traditional offset printing and over the years had lost a lot of customers because he wasn’t equipped to handle the marketing materials, advertising materials, business cards, and similar jobs that were in demand in Fair Lawn, a community with over 3,000 businesses, organizations, and professional offices. So Palin knew that his first priority would be up-fitting his equipment.
Cirrus Visual Communications in Tucson, Arizona, is not your typical commercial printer. The company’s name might be your first indicator that something different is going on at Cirrus. Brandon Blair, company president, explains “I wanted a name that wouldn’t pigeonhole the business we were in. I liked the idea of a cloud because they change shape, and I knew that our business would definitely evolve over time and change shape. The cirrus cloud is the highest and the fastest-moving cloud, so the name doesn’t pigeon-hole us into anything.” Serving a strictly business-to-business clientele, owners and brothers Brandon Blair, company president, and Matt Blair, vice president of sales, like to emphasize their company’s innovative and creative design capabilities, supported by today’s digital technologies.
Choice Hotels International is one of the largest and most successful lodging companies in the world. They wanted to give the franchisees of one of their brands, Clarion Hotels, a marketing support tool to make them more competitive in the marketplace. A solution was needed that would:
Allow over 200 Clarion Hotel properties to create customized wedding and catering menus for their locations
Deliver the menus in two possible formats: as a high-end printed brochure and as an interactive Flash-based eMenu to be hosted on the franchisee website
Retain corporate control of the brand image
This case studies details the steps taken to achieve these goals.
AlphaGraphics in the Cultural District wanted to enhance their customer database by learning more about customer needs. They believed this would enable them to offer better and more relevant products and services, leading to increased business from existing customers. The goals for the campaign were:
15% response rate
Identify 25 new marketing services prospects
This case study highlights the steps taken to achieve the goals set forth by the printing franchise.