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Business Tips


1

PSPs who invest wisely will drive sales growth and stay ahead of the competition.

InfoTrends offer insights on the pivotal marketing and technology trends and their potential effects in the year ahead. Discover all of the predictions and expectations to come in the Road Map 2018: Successful Firms Innovate and Execute!
2

Considering wide format as an area of growth?

An extensive wide format product line can enable sign, graphics, and visual communications companies - including printers - to capitalize on new and emerging market segments. Learn more in the article Trends and Opportunities in the Sign, Graphics, and Visual Communications Market.
3

Training your sales staff to fit your organization needs.

Finding the sales training program that best fits your organization budget, team size, focus and needs isn't always easy. Learn the key steps to follow in this InfoTrends article Training Your Sales Team to Deliver Results.
4

43% of small and mid-sized businesses communication spending is devoted to print.

SMBs use print to reach customers, build loyalty, market services, and grow their sales. Discover ways to target this market and understand what they look for in a print provider while reading The SMB Market Opportunity.
5

53% of customer loyalty is attributed to the customer buying experience.

Sales reps who can build loyalty and strengthen their relationships with customers and prospects are more likely to succeed in today's market. Learn the three ways your sales reps can strengthen customer loyalty in Building Sales Relationships.
6

60% of consumers click on the first result from a search engine.

People trust the first listing provided from a search engine as a reputable company and by doing SEO, your website becomes THE brand name. Discover tips and benefits to optimizing your website in Ranking Your Business: Tips for Web Optimization.
7

Is your print shop effectively using LinkedIn?

LinkedIn is one of the easiest and most effective ways to promote your brand to generate new business. Discover how your business can tap into LinkedIn's value while reading the article Using LinkedIn to Promote Your Business.
8

Print providers with a defined sales process are 33% more likely to post sales gains.

Developing and implementing a business plan is critical to the success of your company, learn how to create yours in Implementing a Sales Plan: A 7-Step Process.
9

Considering to invest in a Ricoh continuous feed printer?

See the benefits and business growth one print provider gained after investing in a RICOH Pro VC60000, in this case study Heeter: Making Disruptive Technology Work for Commercial Print.
10

Are you leveraging your wide format capabilities effectively?

Success factors for selling wide format printing are identifying customer markets, understanding the best value proposition, and having the right sales process. Learn how to master these in this article Selling Wide Format.