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Business Tips


Do you own a RICOH Pro C7100X Series?

Maximize your 5th color machine with our 5th Color Experience section offering valuable sales tools, production guides, and print-ready sample files.

Looking to dig deeper into industry specific markets?

Take advantage of our member only Vertical Market Kit Series to help continue your sales growth, and sharpen your competitive edge.

Are you leveraging your wide format capabilities effectively?

Success factors for selling wide format printing are identifying customer markets, understanding the best value proposition, and having the right sales process. Learn how to master these in this article Selling Wide Format.

Over 84% of consumers reported that personalization made them more likely to open direct mail.

Learn more about what consumers think when looking at direct mail in Personalization: The Missing Link in Direct Marketing.

60% of consumers click on the first result from a search engine.

People trust the first listing provided from a search engine as a reputable company and by doing SEO, your website becomes THE brand name. Discover tips and benefits to optimizing your website in Ranking Your Business: Tips for Web Optimization.

Successful wide format providers actively target the most profitable customers.

Learn the key benefits and tactics for using target marketing to successfully drive growth in your wide format printing in this InfoTrends article Targeting the Wide Format Market.

Considering to invest in a Ricoh continuous feed printer?

See the benefits and business growth one print provider gained after investing in a RICOH Pro VC60000, in this case study Heeter: Making Disruptive Technology Work for Commercial Print.

Investing in inkjet equipment is not enough to drive business results.

Building a successful inkjet business that delivers sustained growth requires a solid strategic plan. Learn what other print providers identified as key factors in their approach while reading Inkjet: The Pathway to Profitability.

Print providers with a defined sales process are 33% more likely to post sales gains.

Developing and implementing a business plan is critical to the success of your company, learn how to create yours in Implementing a Sales Plan: A 7-Step Process.

Looking to get into digital wide format printing?

Discover the key considerations you should be evaluating and thinking about during your decision making process in this InfoTrends article Getting into Wide Format.