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Business Tips


Looking to dig deeper into industry specific markets?

Take advantage of our member only Vertical Market Kit Series to help continue your sales growth, and sharpen your competitive edge.

Do you own a RICOH Pro C7100X Series?

Maximize your 5th color machine with our 5th Color Experience section offering valuable sales tools, production guides, and print-ready sample files.

Over 84% of consumers reported that personalization made them more likely to open direct mail.

Learn more about what consumers think when looking at direct mail in Personalization: The Missing Link in Direct Marketing.

60% of consumers click on the first result from a search engine.

People trust the first listing provided from a search engine as a reputable company and by doing SEO, your website becomes THE brand name. Discover tips and benefits to optimizing your website in Ranking Your Business: Tips for Web Optimization.

Investing in inkjet equipment is not enough to drive business results.

Building a successful inkjet business that delivers sustained growth requires a solid strategic plan. Learn what other print providers identified as key factors in their approach while reading Inkjet: The Pathway to Profitability.

Is your sales team ready for the ever-changing buyer behaviors?

Have sales reps learn the "SNAP Selling" process to effectively transform a future prospect into a loyal customer of yours in the article Dealing with the Sales Challenge.

Are you looking to establish the right business processes to increase sales growth?

Discover the best practices of print companies that have experienced double-digit sales growth in the past 12 months while reading this InfoTrends article 10 Best Practices of High-Performance Print Sales Organization.

Considering to invest in a Ricoh continuous feed printer?

See the benefits and business growth one print provider gained after investing in a RICOH Pro VC60000, in this case study Heeter: Making Disruptive Technology Work for Commercial Print.

Have you effectively promoted digital printing to your customers?

Discover the key tips your organization should follow when promoting your digital printing capabilities while reading The Four Ps of Promoting Digital Printing.

Have you effectively provided customers data-driven marketing services?

More customers have entrusted print providers with expanded data driven communications, see the benefits your company can gain by doing the same while reading Your Customers Trust You...It's Time to Think About Data!