Our continually updated library is packed with industry resources, whitepapers, business development tools, marketing assets and more.
43% of small and mid-sized businesses communication spending is devoted to print.SMBs use print to reach customers, build loyalty, market services, and grow their sales. Discover ways to target this market and understand what they look for in a print provider while reading The SMB Market Opportunity.
PSPs who invest wisely will drive sales growth and stay ahead of the competition.InfoTrends offer insights on the pivotal marketing and technology trends and their potential effects in the year ahead. Discover all of the predictions and expectations to come in the Road Map 2018: Successful Firms Innovate and Execute!
53% of customer loyalty is attributed to the customer buying experience.Sales reps who can build loyalty and strengthen their relationships with customers and prospects are more likely to succeed in today's market. Learn the three ways your sales reps can strengthen customer loyalty in Building Sales Relationships.
60% of consumers click on the first result from a search engine.People trust the first listing provided from a search engine as a reputable company and by doing SEO, your website becomes THE brand name. Discover tips and benefits to optimizing your website in Ranking Your Business: Tips for Web Optimization.
Are you leveraging your wide format capabilities effectively?Success factors for selling wide format printing are identifying customer markets, understanding the best value proposition, and having the right sales process. Learn how to master these in this article Selling Wide Format.
Over 84% of consumers reported that personalization made them more likely to open direct mail.Learn more about what consumers think when looking at direct mail in Personalization: The Missing Link in Direct Marketing.
Print providers with a defined sales process are 33% more likely to post sales gains.Developing and implementing a business plan is critical to the success of your company, learn how to create yours in Implementing a Sales Plan: A 7-Step Process.
Considering to invest in a Ricoh continuous feed printer?See the benefits and business growth one print provider gained after investing in a RICOH Pro VC60000, in this case study Heeter: Making Disruptive Technology Work for Commercial Print.
Investing in inkjet equipment is not enough to drive business results.Building a successful inkjet business that delivers sustained growth requires a solid strategic plan. Learn what other print providers identified as key factors in their approach while reading Inkjet: The Pathway to Profitability.
Looking to dig deeper into industry specific markets?Take advantage of our member only Vertical Market Kit Series to help continue your sales growth, and sharpen your competitive edge.