Our continually updated library is packed with industry resources, whitepapers, business development tools, marketing assets and more.
Has your business capitalized in the digital wide-format market?By adding wide-format devices to your operations, you'll have the ability to meet more client requests and stop outsourcing jobs. Read Embracing Digital Wide Format Printing and explore the potential areas which your business can grow in the wide-format market.
Are you effectively communicating with consumers via their preferred chanel?Knowledge about customer groups is the key to a good marketing communication strategy. Marketing Across Generations: A Guide for PSPs outlines each of the main four consumer generations and how you and your clients should be targeting them specifically.
77% of B2B executives don't believe that sales reps demonstrate knowledge of their business.To engage prospects in today's market, your sales reps must be able to set a buying vision based on an understanding of their business and the challenges they are facing. Learn how to successfully engage prospects and build a talk track in Developing The Right Cadence.
Are you implementing the best color management practices?Increased competition and higher quality expectations from print customers have made color management a necessity. Discover color management's latest industry trends, benefits and challenges in this InfoTrends article Color Management for On Demand Printing & Publishing.
What does Smart Print Manufacturing mean to your business?Technology is redefining the print industry and Smart Print Manufacturing provides a framework towards an automated workflow to increase your efficiency. Discover more in this article What is Smart Manufacturing?
Are you tapping into Advertising, Marketing and Design Agencies?These represent a unique opportunity to gain a wide variety and large volume of work through a single relationship. Take advantage of the tips and suggestions in the Access to Advertising, Design and Marketing Agencies: Taking a Partnership Approach article to learn the vast opportunities your business can gain.
The probability of selling to an existing customer is 60%.By focusing on your most profitable customers, you can capitalize on what you already know about them to convert more sales. Discover how to successfully sell more in Building Your Bottom Line: Successful Selling Strategies article.
Are you effectively promoting digital printing to your customers?Promoting digital printing is of prime importance since many customers may not be aware of the benefits and value it delivers. Identify key value messages to promote to your customers in this article Building Your Bottom Line: Promoting Digital Printing.
Is generational preferences at the core of your transactional print marketing strategy?Print service providers must recognize the differences between generations and the impact it can have on a customers experience with transactional communications. Discover key highlights from specific age groups and their preferences of various communications in Transactional Communications Across Generations.
Considering wide format as an area of growth?An extensive wide format product line can enable sign, graphics, and visual communications companies - including printers - to capitalize on new and emerging market segments. Learn more in the article Trends and Opportunities in the Sign, Graphics, and Visual Communications Market.