X close tips
1. Be proactive. Identify new vertical markets and seek new clients to widen your prospect pool.
2. Identify the decision-maker. Who is involved in the decision making process? Be sure youfre approaching the right people to save yourself time and wasted expense.
3. Determine their objectives. The prospect is most likely responsible for a number of marketing duties. Educate them on how cross-media services fits into their strategic plans.
4. Know the prospect's business. Donft just be a salesperson, be their consultant. Tell the prospect how you can solve their issue and position yourself as a partner to become more valuable to their business.
5. Practice what you preach. Use cross-media tactics to reach new prospects, promote your business and create your own tangible results. If itfs working for you, it will work for them.
Resource Center
Our Resource Center is your place to find industry exclusive content from Ricoh?s strategic partners including InfoTrends, The Winters Group and Associates, PIA and NAPL. Members can view and download a wealth of valuable information including sales tools, videos, white papers, industry data, vertical market research and print samples. Content is updated regularly to provide you with the knowledge and know-how to boost your own business.
Explore these areas:
Applications
The graphic communications industry is constantly changing as technology, economic conditions, and customer preferences evolve. To provide you a strategic advantage, this section provides papers and information on emerging technology and new business applications for digital print solutions. Learn more »
Business Strategies
Successfully building and growing a business requires developing a strategy that incorporates market positioning, pricing, product development and building a value proposition that resonates within the marketplace. In this section, white papers, presentations and information on market strategies are collected. Learn more »
Image Library
A collection of photos and quick info on our extensive, full range of products. Learn more »
Industry Data
Knowing where the market is heading and what emerging trends are taking place allows a company’s management team to make better-informed decisions about how to allocate its resources. Find papers and information on the latest industry forecasts and trends here. Learn more »
Marketing & Sales Tools
Business owners need to understand how to approach and sell to key decision makers and influencers that can lead to successfully closing significant business opportunities. The resources in this section outline best practice approaches for reaching, communicating with and developing value propositions for selling to decision makers. Learn more »
Multimedia
Check out some videos detailing our products' special features and learn how they can help you satisfy your clients' needs and grow your business. Learn more »
Presentations
Access presentations and slides prepared by industry professionals from Ricoh, InfoTrends and many others. Learn more »
Print Samples
A collection of high-res print samples to demonstrate and highlight the image quality of your Ricoh device. Download your favorite images, make a sample kit and send to customers! Actual output samples are a great tool at showing customers your range of capabilities. Learn more »
Vertical Markets
The graphic communications industry crosses every market segment and supports a wide range of applications. The information in this section will teach you what markets are profitable and how to target those markets, a critical step to successfully building and growing a business. Learn more »
Latest Site Updates
Selling Cross-Media Marketing ServicesFinishing Solutions for Photo MerchandiseFocusing Leadership on Cross Media MarketingDon't Commoditize. . . Learn from the LeadersLeveraging Acquisitions to Accelerate the Pace of Cross Media AdoptionMcClafferty Printing: From Offset to Digital InterviewLatest News & Events
Ricoh Demos Two New TotalFlow Production Printing Software Products at Graph Expo 2011Ricoh Demos New Color Production Printing System at Graph Expo 2011Ricoh Unveils First-Ever IPad App Designed to Focus on Driving Commercial Printing ProfitSearch Functionality
Looking for something in particular? Use our powerful search tool to quickly find exactly what you need.
