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1. Be proactive. Identify new vertical markets and seek new clients to widen your prospect pool.
2. Identify the decision-maker. Who is involved in the decision making process? Be sure youfre approaching the right people to save yourself time and wasted expense.
3. Determine their objectives. The prospect is most likely responsible for a number of marketing duties. Educate them on how cross-media services fits into their strategic plans.
4. Know the prospect's business. Donft just be a salesperson, be their consultant. Tell the prospect how you can solve their issue and position yourself as a partner to become more valuable to their business.
5. Practice what you preach. Use cross-media tactics to reach new prospects, promote your business and create your own tangible results. If itfs working for you, it will work for them.
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