The selling environment has never been more challenging. Sales professionals at all levels are increasingly challenged with changing buyer behaviors, difficulty reaching prospective buyers given today’s voicemail technologies, frazzled purchasers who are too busy to talk, procurement demanding price concessions, demands to provide value while maintaining lower costs, high expectations for customer service, and a myriad of other issues. Despite all of this, there has never been a better time to leverage all of the new selling tools and technologies that are available in today’s digital age.
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