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Print Supply Chain Optimization: A Critical Marketing Opportunity


Overview:

Marketers are spending billions of dollars producing, warehousing, and shipping marketing literature, packaging, documentation, point-of-sale displays, premiums, giveaways, signage, and handouts for all channels of market contact and engagement. The way that this portion of marketing operations is managed and controlled can materially impact go-to-market effectiveness, just as the optimal use of marketing dollars can create business value and a competitive advantage.

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