In a world full of instant gratification and digital devices, print service providers are asking, “What is the future of direct mail?” Data indicates that the future is bright for direct mail that is highly relevant and part of an integrated omni-channel experience. Advances in inkjet printing devices are enhancing the direct mail opportunity. Full-color direct mail with personalization has a successful track record in connecting and motivating consumers on emotional, practical, and subliminal levels.
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