The majority of print service providers serve the business-to-business (B2B) market. There is a misconception that B2B firms have no need for a strong social media presence, but firms of all sizes are now learning that B2B social media marketing is critical. When used effectively, B2B social media marketing can be an essential tool for building awareness, positioning as thought leader, and creating an ongoing dialogue with customers. This article explores al media techniques B2B firms are using, as well as why and how they are being used.
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