The U.S. Postal Service (USPS) is focused on re-establishing the role of physical mail in today’s digital world and created a platform to promote consumer engagement with physical mail before it arrives—adding new value for marketers and recipients alike. In its annual Customer Communications research, Keypoint Intelligence – InfoTrends (InfoTrends) took the opportunity to ask marketers and recipients about Informed Delivery. The initial findings from this research are quite encouraging for the USPS!
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