Although every individual is unique, people are shaped by the historic events, societal conditions, and technological innovations that they have experienced throughout their lives. Businesses that better understand these forces and how they have contributed to the psychological and sociological development of American generations will be the best equipped to craft communications that resonate with their recipients. This analysis examines the four major generations encompassing most consumers in the US today. It explores why these generations matter to marketers, what matters to them, and how print service providers can help their clients more effectively communicate with consumers of all ages.
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